# Claudia Maldonado

> Graphic and Product Designer | HSF Alumni

Location: Cupertino, California, United States
Profile: https://flows.cv/claudiamaldonado

I'm a graphic communication designer from the Bay Area with a passion for design that's both visually intentional and strategically driven. I've spent the last several years turning that foundation into real, high-stakes work. From brand identity and print campaigns to digital content, web, and donor communications, I've built experience across the full design spectrum, always focused on crafting work that resonates with the people it's meant to reach.

I think in systems — building template libraries, establishing workflows, and designing with scale and consistency in mind. I thrive under pressure, lead with curiosity, and take pride in work that feels effortless to the audience, even when the process behind it is anything but.

Let's connect. 👋

## Work Experience
### Graphic Designer @ California Polytechnic State University-San Luis Obispo
Jan 2025 – Present
- Create and design graphics for fundraising campaigns, including digital/print proposals, solicitations, and impact reports to enhance donor engagement
- Develop visual and social media content for the annual PolyGives campaign (polygives.calpoly.edu), which raised $690,178 from 1,192 donors, representing a 37% increase from the previous year's $504,151
- Assist with photography at donor events and fundraising activities, performing photo editing to create compelling visual assets for campaigns, event promotions, and the giving.calpoly.edu website
- Review and ensure compliance with university graphic standards for all external communications, maintaining brand integrity across multiple departments

### Graphic Communication Intern @ California Polytechnic State University-San Luis Obispo
Jan 2025 – Jan 2025 | San Luis Obispo County, California, United States

### Graphic Communication Student Assistant @ California Polytechnic State University-San Luis Obispo
Jan 2023 – Jan 2025 | San Luis Obispo County, California, United States

### Designer @ Healthier Kids Foundation
Jan 2023 – Jan 2023 | Santa Clara County, California, United States
-Customized styling guidelines for marketing materials to ensure that the most relevant, cost-effective, and functional products were launched.
-Designed and modernized 15+ projects including flyers, handouts, social media interfaces, and templates that reinvented branding.
-Coordinated with stakeholders and peers across three programs as the sole designer through consistent feedback loops and design reviews.

### UX Designer @ Cal Poly Iter8
Jan 2023 – Jan 2023 | San Luis Obispo County, California, United States
-Conceptualized brand identity alongside six designers through style guide, logo, and packaging designs for start-up producing alcohol level sensing patches.
-Spearheaded the design of landing page to produce an educational and visually appealing platform to promote product and brand mission.
-Supported cross-functional teams including engineers and directors to convert client business objectives into impactful design solutions through user research.

### Marketing & Design Intern @ University Graphic Systems
Jan 2022 – Jan 2022 | San Luis Obispo County, California, United States
-Mentored alongside a team of four student designers and managers to deliver 10+ consumer products for various seasonal promotions.
-Conducted market research on student body to improve newsletter marketing using MailChimp, targeting 3000+ freshman college students.
-Managed on-campus boothing events educating students about the company services, increasing awareness and engagement with the student body.

### Co-Author and Designer @ Ou(te)r Space: Course as a Collective Space
Jan 2020 – Jan 2020
-Collaborated with 21 international artists to develop a 148-page digital volume showcasing design processes and the intersections of design and social change.
-Designed and arranged the creation of a custom true type font with 20+ characters for personal and commercial use.


## Education
### Bachelors of Science Graphic Communication in User Experience and User Interface Design
California Polytechnic State University-San Luis Obispo

### Monta Vista High School

### Otis College of Art and Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/cmaldonado1223

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Source: https://flows.cv/claudiamaldonado
JSON Resume: https://flows.cv/claudiamaldonado/resume.json
Last updated: 2026-04-13