Strategized high-stakes communication frameworks to align cross-functional stakeholders on team impact. Architected scalable visual systems and cross-platform templates for Keynote, email, and responsive web, streamlining internal production workflows while ensuring global brand consistency. Obsessed over minimal design and meticulous typography to meet Apple's standards while delivering high-quality work under tight deadlines.

Led the Design Team and served as primary creative advisor to Executive leadership on high-impact crowdfunding and marketing campaigns. Orchestrated brand identity and visual systems across multiple platforms to ensure cross-functional alignment. Directed end-to-end video and photo productions, scaling cohesive assets and improving engagement metrics. Managed the design team, including recruiting talent, optimizing creative workflows, and leading team-building initiatives.

Architected scalable web systems, component libraries, and style guides to unify brand identity and improve workflow. Spearheaded UI/UX redesigns for Apps and OS with cross-functional teams. Directed high-impact creative for crowdfunding, events, campaigns, and product launches. Managed the brand visual system to ensure consistency across all channels.

Designed marketing campaigns for tech brands like RAVPower, Taotronics, Vava, and Sunvalleytek. Led the design for RAVPower's product launches, created a brand book for Taotronics, and served as design lead for Vava's crowdfunding campaigns. Demonstrated expertise in brand development, campaign design, and delivering cohesive marketing solutions.

Collaborated with other designers on logo design, branding mockups, brand identity concepts, and branded presentation slides. Developed prints and posters for a medical device company and supported the Design Director in researching and developing concepts for the marketing campaign of the new Lucile Packard Children's Hospital Stanford building.