Sketchback is a serverless SaaS platform empowering graphic design agencies and freelancers to collaborate seamlessly with their clients. The platform integrates an intuitive infinite canvas for flexible file display, versioning, comments, and approvals, streamlining feedback and improving project outcomes.

• Led development of a serverless SaaS platform, architecting scalable systems on AWS (DynamoDB, Lambda, Cognito, S3) and deploying with CDK. Built frontend with React, Next.js, and TypeScript, with react-query for state management.

• Defined product direction with a focus on accessibility and user needs through 50+ user interviews and 5 prototyping stages.

• Integrated Stripe payment platform with backend using AWS serverless architecture, fully automating the new user journey.

• Designed and deployed a responsive, SEO-friendly sales site with AWS Amplify, enabling feature iterations in under 5 minutes.

• Directed a cross-functional team to deliver an MVP 7 weeks ahead of schedule, ensuring timely market entry.

• Collaborated with a design group to develop a brand identity, delivering logos and UI guidelines adopted across 6 platforms.

Founded Wield Automation to improve operational efficiency in graphic design businesses through process automation. This role provided firsthand insight into the challenges faced by graphic design agencies and freelancers, directly inspiring the creation of Sketchback.

• Partnered with graphic design businesses to identify inefficiencies in their workflows and implemented process automation solutions to streamline operations.

• Conducted UX research and stakeholder interviews to understand pain points, focusing on areas like project communication and file organization.

• Delivered tailored automation strategies, combining strategic communication with process mapping to improve client response times and reduce manual work.

• Gained in-depth exposure to the graphic design industry's unique operational challenges, which informed the development of Sketchback's features, including collaborative tools and approval workflows.

• Developed efficient PostgreSQL queries across 200+ AWS Redshift tables, driving actionable insights for 15+ BI dashboards.

• Built a Python data pipeline to process live revenue and user metrics, equipping C-suite leaders with real-time insights.

• Maintained Looker dashboards for 4 teams, delivering insights on engagement, retention, and profitability for 150+ initiatives.

• Performed SQL-driven analysis of checkout flows, driving a 12% increase in conversion rates through targeted optimizations.

• Built and scaled a data-driven trading card resale business, generating $200k in annual revenue while a full-time student.

• Developed Python web scraping software to monitor prices for 20k+ SKUs daily across 4 separate marketplaces.

• Designed and managed a PostgreSQL data warehouse, efficiently querying and scaling over 100 million rows of price data.

• Optimized purchasing decisions and profitability forecasting with regression analysis and predictive algorithms in Python, leading to a complete, real-time pricing model requiring <10 minutes of daily overhead.

• Managed operations, including inventory tracking, shipping, supplier relations, customer support, and balance sheets.