• Building a scalable design system applying atomic methodology, crafting foundational design tokens, styles, and UI components across platforms

• Designed and refined UI & UX for new features across web, mobile, and native app platforms, ensuring cohesive and intuitive user experiences

• Lead end-to-end product design, delivering wireframes, high-fidelity mockups, and interactive prototypes to accelerate user adoption and retention.

• Conduct user research, usability testing, and A/B experiments to validate design decisions and optimize user flows with measurable impact on KPIs.

• Collaborate closely with engineering teams to ensure design feasibility and drive pixel-perfect implementations using HTML, CSS knowledge.

• Develop and maintain cohesive design systems to ensure brand consistency and streamline product scalability across web and mobile platforms.

• Drove +$12M year-over-year revenue during 45-day 2022 holiday promo period

• Collaborated across Brand, Membership, and Product teams to create cohesive design experiences

• Designed intricate user flows and interfaces, translating complex requirements into elegant solutions

• Mentored design fellows, fostering professional growth and design best practices

• Increased member engagement by 13%, reduced production time by over 50% through architecting comprehensive email design system (Noted)

• Designed & shipped campaign landing pages & weekly newsletter emails

• Collaborated across Brand, Membership, and Product teams to create cohesive design experiences

• Mentored design fellows, fostering professional growth and design best practices

• Designed, engineered & shipped campaign landing pages & weekly newsletter emails

• Collaborated across Brand, Membership, and Product teams to create cohesive design experiences