# Colin Azeltine

> Product Designer | User-Centered Design & UX Strategy | Figma, Prototyping Expert | MasterClass Alumnus

Location: San Francisco, California, United States
Profile: https://flows.cv/colinazeltine

I am a results-driven Product Designer with over 8 years of experience crafting seamless, user-centric digital experiences for fast-paced startups and tech companies. Skilled in human-centered design, UX research, prototyping, and design systems, I create intuitive products that solve real user problems and drive business growth.

With deep expertise in Figma, Sketch, Adobe Creative Suite, and interactive prototyping tools, I partner cross-functionally with engineers, product managers, and stakeholders to deliver polished designs aligned to product roadmaps. My work thrives on data-driven decision-making informed by analytics and user insights.

Passionate about building inclusive, scalable design systems and streamlining workflows, I adapt easily between remote and hybrid environments, currently located near Sacramento with availability for Bay Area roles. I am eager to bring my expertise in UX strategy, interaction design, and product lifecycle to innovative teams shaping the future of technology.

## Work Experience
### Designer @ Wealth Enhancement
Jan 2025 – Present | Sacramento, California, United States
• Building a scalable design system applying atomic methodology, crafting foundational design tokens, styles, and UI components across platforms

• Designed and refined UI & UX for new features across web, mobile, and native app platforms, ensuring cohesive and intuitive user experiences

### Product Designer @ 
Jan 2023 – Present | Sacramento, California, United States
• Lead end-to-end product design, delivering wireframes, high-fidelity mockups, and interactive prototypes to accelerate user adoption and retention.

• Conduct user research, usability testing, and A/B experiments to validate design decisions and optimize user flows with measurable impact on KPIs.

• Collaborate closely with engineering teams to ensure design feasibility and drive pixel-perfect implementations using HTML, CSS knowledge.

• Develop and maintain cohesive design systems to ensure brand consistency and streamline product scalability across web and mobile platforms.

### Senior Digital Designer @ MasterClass
Jan 2022 – Jan 2023 | San Francisco, California, United States
• Drove +$12M year-over-year revenue during 45-day 2022 holiday promo period

• Collaborated across Brand, Membership, and Product teams to create cohesive design experiences
• Designed intricate user flows and interfaces, translating complex requirements into elegant solutions
• Mentored design fellows, fostering professional growth and design best practices

### Digital Designer @ MasterClass
Jan 2020 – Jan 2022 | San Francisco, California, United States
• Increased member engagement by 13%, reduced production time by over 50% through architecting comprehensive email design system (Noted)

• Designed & shipped campaign landing pages & weekly newsletter emails
• Collaborated across Brand, Membership, and Product teams to create cohesive design experiences
• Mentored design fellows, fostering professional growth and design best practices

### Product Designer @ MasterClass
Jan 2020 – Jan 2020 | San Francisco Bay Area
• Designed, engineered & shipped campaign landing pages & weekly newsletter emails
• Collaborated across Brand, Membership, and Product teams to create cohesive design experiences

### Senior Product Designer @ Simpson Strong-Tie
Jan 2017 – Jan 2019 | Pleasanton, California
• Designed BLUEPRINT application framework, resulting -50% TTC, establishment of UX Design department

• Established and maintained a robust design system, standardizing UI patterns across product suite and reducing design time by 40%

• Designed multiple web based applications streamlining workflows for product submittals, and increasing efficiency for specifying Strong-Tie products for use in large scale projects.

• Conducted in-depth user research to drive data-informed design decisions
• Mentored design fellows, fostering professional growth and design best practices

### Sr. Designer & Developer @ TRANSFORM Studios
Jan 2016 – Jan 2017 | Roseville, CA
• Launched the online journal for Zaytuna College, in Berkeley, CA, resulting in global exposure and further establishing the school as a cornerstone of the philosophical and theological communities.

• Launched a mobile first redesign for Stryker Neurovascular, a global medical devices company at #233 on the 2017 Fortune 500 list.

• Managed direct client contact and project management
• Executed wireframes, concept sketches, prototypes and visual design
• Mentored design fellows, fostering professional growth and design best practices
• Shipped pixel perfect frontend code

### UI/UX Designer @ Agency Oasis
Jan 2015 – Jan 2016 | Sacramento, California Area
I collaborated closely with developer teams and managed a variety of projects involving both visual/interface and experience design for a number of high exposure and/or Fortune listed brands such as Global Payments, VCA, University of Pittsburgh Medical Center, Royal Canin, and The Kennedy Space Center.


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/colinazeltine
- Website: https://tinyurl.com/colinazeltine

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Source: https://flows.cv/colinazeltine
JSON Resume: https://flows.cv/colinazeltine/resume.json
Last updated: 2026-04-07