Leads amplitude.com's web presence – balancing goals related to Website Traffic, Engagement, Conversion, Sales Pipeline and Site Performance.

Achieved +77% growth in free trial signups, in partnership with SEO, Paid, Brand Marketing, PMM and Growth Engineering teams within one year.

Introduced rapid Web Experimentation framework to amplitude.com, improving Acquisition, Activation and Lead Generation metrics.

Sets quarterly Acquisition goals and manages an engineering roadmap for two engineers.

Launched Amplitude's Affiliate Program, driving PLG Acquisition and Activation metrics, and Startup Program ecosystem.

Piloted opportunities to use AI tools like Bolt, Cursor and ChatGPT to accelerate custom web experiences, web experiments and web production.

Leading website localization effort to expand language support to 7 languages via Translated through our CMS Sanity.

Owned strategic vision and execution for business.instagram.com’s global website, attracting 50M+ visitors annually in 32 languages.

Launched creators.instagram.com and creators lab to engage creators and influencers.

Led global CRO strategy through UX audits, analytics, and experimentation.

Partnered with design, engineering, comms, marketing and external agencies including RGA and Perficient.

Directed web operations and CMS governance for SMB marketing org.

Led a team of 10 web developers; implemented efficient capacity planning and agile workflows.

Owned web operations process and documentation supporting 70+ internal stakeholders.

Recognized with "Power of Partnerships" award for leading SMB Business Grant web initiatives during COVID.

Developed dynamic web and email content using HTML/CSS, Javascript in Meta’s CMS.

Delivered hundreds of scalable, high-quality web campaigns including facebook.com/business/small-business.

Built internal content hub to support sales enablement for call center agents.

Led web experiments to personalize and regionalize content, improving site engagement.

Grew the wine membership startup from zero to the largest wine importer of natural and biodynamic wines from Europe to the US.