# Colin Craft

> Growth Marketing, Web at Amplitude. Formerly at Meta.

Location: San Francisco, California, United States
Profile: https://flows.cv/colincraft

Web leader with 10+ years driving growth, UX excellence, and cross-functional web strategy for B2B SaaS and enterprise brands. Proven success scaling CMS systems, leading web design and dev teams, and delivering data-driven improvements to conversion, engagement, and brand presence. Skilled in collaborating with marketing, design, and engineering teams to deliver scalable, user-first web experiences.

## Work Experience
### Web Product Manager, Growth Marketing @ Amplitude
Jan 2024 – Present | San Francisco Bay Area
Leads amplitude.com's web presence – balancing goals related to Website Traffic, Engagement, Conversion, Sales Pipeline and Site Performance.

Achieved +77% growth in free trial signups, in partnership with SEO, Paid, Brand Marketing, PMM and Growth Engineering teams within one year.

Introduced rapid Web Experimentation framework to amplitude.com, improving Acquisition, Activation and Lead Generation metrics.

Sets quarterly Acquisition goals and manages an engineering roadmap for two engineers.

Launched Amplitude's Affiliate Program, driving PLG Acquisition and Activation metrics, and Startup Program ecosystem.

Piloted opportunities to use AI tools like Bolt, Cursor and ChatGPT to accelerate custom web experiences, web experiments and web production.

Leading website localization effort to expand language support to 7 languages via Translated through our CMS Sanity.

### Web Strategy Manager, Global Business Product Marketing @ Meta
Jan 2022 – Jan 2023 | San Francisco, California, United States
Owned strategic vision and execution for business.instagram.com’s global website, attracting 50M+ visitors annually in 32 languages.

Launched creators.instagram.com and creators lab to engage creators and influencers.

Led global CRO strategy through UX audits, analytics, and experimentation.

Partnered with design, engineering, comms, marketing and external agencies including RGA and Perficient.

### Web Development Manager, Global Business Marketing @ Meta
Jan 2020 – Jan 2022 | Menlo Park, California
Directed web operations and CMS governance for SMB marketing org.

Led a team of 10 web developers; implemented efficient capacity planning and agile workflows.

Owned web operations process and documentation supporting 70+ internal stakeholders.

Recognized with "Power of Partnerships" award for leading SMB Business Grant web initiatives during COVID.

### Web Developer, Global Business Marketing @ Meta
Jan 2017 – Jan 2020
Developed dynamic web and email content using HTML/CSS, Javascript in Meta’s CMS.

Delivered hundreds of scalable, high-quality web campaigns including facebook.com/business/small-business.

Built internal content hub to support sales enablement for call center agents.

Led web experiments to personalize and regionalize content, improving site engagement.

### Growth Advisor @ Dry Farm Wines
Jan 2017 – Jan 2022
Grew the wine membership startup from zero to the largest wine importer of natural and biodynamic wines from Europe to the US.

### Lead Web Developer and Designer, Marketing @ Zenfolio, Inc
Jan 2016 – Jan 2017 | Menlo Park, CA
Directed end-to-end web strategy, SEO, and UX design for zenfolio.com.
Increased trial and paid conversions through continuous A/B testing.
Led web design and blog content creation to support marketing.

### Web Developer and Designer, Marketing @ Zenfolio, Inc
Jan 2015 – Jan 2016 | Menlo Park, California

### Web Developer and Designer @ Castlight Health
Jan 2015 – Jan 2015 | San Francisco Bay Area

### Director of Design @ Assisted Choice
Jan 2013 – Jan 2015 | Greater Atlanta Area


## Education
### Digital Design
Academy of Art University

### Digital Marketing Program
General Assembly

### Web Development Immersive Program in Full-Stack Web Development
General Assembly

### General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/colincraft

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Source: https://flows.cv/colincraft
JSON Resume: https://flows.cv/colincraft/resume.json
Last updated: 2026-04-05