# Colin Johnston > Product Design Lead • Strategy, Design, Prototyping • Connecting dots to solve business problems and improve customer experience Location: San Francisco, California, United States Profile: https://flows.cv/colinjohnston I'm a lead product designer that founders and executives trust to help solve business problems and improve customer experiences with strategy, research, and a proven design process. I help cross-functional teams succeed and deliver quality products. ## Work Experience ### Senior Product Designer @ Kroger Technology & Digital Jan 2022 – Present | Remote ### Product Design Lead - Experience Design @ Wells Fargo Jan 2018 – Jan 2022 | San Francisco, California User-centered Design in an Agile Enterprise. Delivering multi-device experiences for online and mobile banking, financial education, tools, and applications. ### Lead Designer @ Rollbar Jan 2016 – Jan 2018 | San Francisco Bay Area Product design, visual design, UX strategy, and brand development for leading SaaS product that helps make software development easier for everyone. - Designed user interfaces, experience components, and interaction standards for existing and new features; drove projects from ideation to implementation. - Lead user-centered design practices: created personas, user journey maps, information architecture models, wireframes, prototypes, conducted research interviews, and shadowed users. - Designed and produced marketing website and collateral; maintained brand identity standards. ### Lead Product Designer @ Solano Labs (Acquired by GE Digital) Jan 2015 – Jan 2016 Headed product design, marketing design, and user experience strategy for leading high-performance continuous integration and deployment platform. - Created new product features via user research, wireframes and prototyping, through to visual design and front-end implementation; redesigned key user flows and interfaces. - Designed separate product brand identity for Solano CI; created brand guidelines to align visual identity across marketing, sales, and products; developed initial UI design system. - Led design presentations and collaborative working sessions with cross-functional teams in order to develop product strategy. ### Senior UX / Product Designer @ Moovweb Jan 2013 – Jan 2015 Visual/product design, UX leadership, and product strategy for Enterprise SaaS start-up. - Developed user experience strategy and designed user interfaces for Moovweb's Enterprise software product and developer-related web properties; oversaw front-end developers. -Advocated for a user research and usability testing practice within the organization. Sought input from users to inform design decisions. ### User Experience Designer @ Moovweb Jan 2013 – Jan 2013 User experience and interaction design for mobile software product and developer-related websites. ## Education ### Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/colinleejohnston - Portfolio: http://www.colinjohnston.com --- Source: https://flows.cv/colinjohnston JSON Resume: https://flows.cv/colinjohnston/resume.json Last updated: 2026-03-25