Designed, created, and maintained a weekly online event with an average audience of 4000 with features such as live streaming, live chat, and other interactions.

Led a team through a complete design overhaul of a video-on-demand website using design thinking workshops and rigorous user testing processes. Involved in coding the finished product in ReactJS and Tailwind CSS.

Liaised with various business stakeholders to gather requirements and feedback, and managed timelines and deliverables for the team.

Led a team to wireframe and re-design a subscription-based, video-on-demand app (68k monthly active users) for iOS/Android. Involved in coding the finished product in React Native.

Designed and created a Shopify eCommerce App to enable merchants to create their own upsell funnels with multiple upsell paths.

Conducted design thinking workshops to help teams apply Design Thinking principles (e.g., Personas and User Journey Mapping), Jobs to be Done, Design Sprints, and Growth Hacking tips across various multi-disciplinary workgroups (including marketing, creative, engineering, and UX).

Development of the Singtel Digital Style Guide, translating designs to HTML5/CSS.

Designed the UX for the video library and registration flow for the HOOQ video streaming app.

Designed the UX and worked with developers for MySingtel self-service telco app and Dash mobile wallet app.

Conceptualize a data analytics installation, video and dashboard together with DataSpark for the Singtel F1 Grand Prix Sky Suites.

Front-end web development, user interface design

Web development, Web design