Working in public, private and non-profit sectors, my work deployed design thinking principles to craft and execute custom research strategies on three continents. I work through all phases of research with clients- refining the problem setting, designing research strategies, hiring/managing/leading research, prototyping and testing, and managing follow up on research results.
Research methods I frequently use include: qualitative + cognitive interviews, ride alongs + ethnographic studies, surveys, UX testing, task analysis (of the JTBD variety), and diary studies.
Sharing research with stakeholders throughout the process is my norm. I also translate final results into journey maps, personas, cohesive stories, MVPs, product roadmaps, design criteria, and written content for stakeholders, designers/engineers, business, policy, government, and academic professionals.
More recently, my work has focused on tech take up and tech innovation, but I also work on policy projects (trade, political parties, industry groups) and agricultural issues. About 9 years experience collaborating multilingual clients and audiences (ENG – NL – FR- ESP).