# Colleen Park > Product Designer @ Mastercard Location: United States, United States Profile: https://flows.cv/colleenpark I am a Product Designer based in Seattle with 4+ years of experience designing consumer and B2B products and driving success from the early stages of product development. My expertise lies in Developer Tools UX, Design Systems, and Web Fundamentals, with a strong focus on enhancing usability, scalability, and efficiency. Currently, at Mastercard, I lead design efforts to build and refine products from the ground up—streamlining workflows, optimizing onboarding experiences, and creating intuitive, user-centric interfaces. I collaborate cross-functionally to drive innovation and shape products that deliver impact. I am passionate about leveraging data-driven insights and user research to inform design decisions and drive meaningful product improvements. I thrive in dynamic environments where design, technology, and business strategy intersect, always striving to deliver seamless experiences that empower users and drive business success. Let’s connect! ## Work Experience ### Product Designer @ Mastercard Jan 2022 – Present - Empowering Clients Through Customization: Led the end-to-end design of a custom tool that enables clients to tailor their experiences, reducing dependence on Mastercard Sales Engineers and enhancing self-service capabilities. - Visual Design System & Branding: Developed a comprehensive visual design system and branding guidelines, ensuring consistency across multiple Mastercard platforms and a seamless user experience. - Cross-Functional Collaboration: Partnered with legal, product, and development teams to drive product launches while ensuring compliance and alignment with business goals. - Streamlining Onboarding & Support: Redesigned processes to accelerate client onboarding, simplify workflows, and minimize confusion—enhancing usability and reducing operational overhead. ### Student Product Designer @ Uber Jan 2021 – Jan 2021 - Explored and designed drive-thru covid-19 testing site feature to help users to get testing without safety concerns through the end-to-end design process and stakeholder alignments, and improving usability by conducting usability reviews, identifying UX issues, and proposing design recommendations. ### UX Designer @ ARVR Academy Jan 2021 – Jan 2021 Designed user interface, conducted user research, and collaborated with engineers to develop a mobile application that enables order suggestions through an AI program analyzing user’s preference data. ### Undergraduate Research Assistant @ UW KidsTeam Jan 2021 – Jan 2021 - Co-Leading groups of Undergraduates, Master, and Ph.D. Students to understand how one's culture influences the participation of a child. - Conduct a participatory design session with Korean children at a welfare center and close analysis of video recordings, analytic memos, and parent/child interview data. - Focus on understanding how different cultural beliefs collide, blend, and co-exist to engage a diverse group of children in future design endeavors. ### Undergraduate Research Assistant @ UW KidsTeam Jan 2017 – Jan 2021 | Seattle, Washington, United States - Partnered with children to design new technology for next generation, through participatory design and cooperative inquiry. - Researched on AI Education & Literacy for families by developing an open-source and free AI coding platform via Cognimates using qualitative data coding and video transcription. ### YouTube Kids @ UW KidsTeam Jan 2019 – Jan 2019 | Seattle, Washington, United States - Sponsored by Google, this inclusive KidsTeam UW research focused on HCI between kids and technology by working closely with kids aged from 6-15 and other researchers. - helped research and design YouTube Kids UX to invite inclusive joint media engagement between children of different abilities. ### Content & Media Designer @ UW Polsci Computer Lab Jan 2019 – Jan 2020 | Seattle, Washington, United States Designed the interactive features of advising news and campus events for connecting collegians and alumnae at the political science department website. ## Education ### Human Centered Design & Engineering University of Washington Jan 2019 – Jan 2022 ## Contact & Social - LinkedIn: https://linkedin.com/in/geonhui-park - Portfolio: https://parkcolleen.site --- Source: https://flows.cv/colleenpark JSON Resume: https://flows.cv/colleenpark/resume.json Last updated: 2026-03-30