• Led design for an enhanced e-commerce experience that adapts to each customer based on their behavior on the site and guides them though their own tailored conversion funnel.

• Spearheaded the multi-brand design system overhaul effort that allows integrating a new brand into the platform within 3 months

• Worked with the client to identify their goals for the website

• Performed user research and analysis of the current product

• Synthesized and visualized the research to present to the client

• Redesigned the website according to the insights from the report

• Conceive and create high-quality designs in mobile and web

• Create memorable interactive web experiences with clean designs

• Work with other teams to come up with new ideas for the website