Led the end-to-end design and strategy for a GenAI Ad Sales platform improving accuracy and trust. Pioneered conversational AI interface with video player, enabling faster search and previewing. Delivered strategic insights through competitive analysis to position the department's first GenAI agent within emerging industry trends. Expert bridge-builder uniting teams across all levels driving better decisions and smoother collaboration.

Streamlined enterprise solutions across supply chain, inventory, and production, boosting productivity. Encouraged a culture of collaboration and innovation.

Increased productivity by overhauling a legacy on-air scheduling system.

Directed the MAM (Media Asset Management) redesign for efficient discovery, retrieval, and usage.

Improved internal applications that manage digital & physical media supply chain, ad operations, and B2B orders and licensing. Identified and implemented design department workflow improvements.

Increased productivity by 80% by successfully establishing a VOD (Video On Demand) interface for clients to streamline the visibility and management of work orders

Disney - Marketing Designer: Designed e-commerce assets and targeted digital ad campaigns

ABC - Designer: Managed real-time photography for Oscar.com, collaborated on promotional campaigns

Warner Bros - Designer: Launched 15 user-facing sites improving engagement and marketing strategy