# Connie Wong > Lead Product Designer @ Move Industries | Advocating for user-centered design thinking in Web3 Location: Oakland, California, United States Profile: https://flows.cv/conniewong NN/g-certified Product Design leader with 20+ years of experience delivering intuitive, user-centered products across web and mobile. Data-driven and collaborative, I partner with cross-functional teams to solve complex problems through design thinking. Seeking to apply my experience in FinTech, Web3, or AI.Portfolio: www.iconiqdesign.comFull-Stack Product Design, UX Leadership, Interaction Design (UX), Visual Design (UI), Motion Graphics, User Research, UX Strategy, Information Architecture, Wireframing, Prototyping, Usability Testing, Design Systems, Component Libraries, Responsive Design, Atomic DesignOther Skills: Self-motivated, strong leadership qualities, direct communicator, adapts and learns quickly, great at problem-solving, meticulous attention to detail, skilled multi-tasker, questions everything. ## Work Experience ### Lead Product Designer @ Move Industries Jan 2025 – Present | San Francisco, CA Design lead for Movement’s Web3 products across web and mobile. • Owned end-to-end design for Community Engagement Platform, Move Bridge, Delegated Staking, Name Service, Super App, and Ecosystem Hub • Shipped and scaled core ecosystem experiences in partnership with product, engineering, marketing, and leadership • Built and maintained shared design systems and token architecture across multiple products • Simplified complex on-chain workflows and onboarding into intuitive, user-centered experiences ### Full-Stack Product Designer & Design Leader @ ICONIQ Design Jan 2023 – Present | San Francisco Bay Area Independent design studio offering Product Design, UX strategy & leadership for Web3 and beyond with a best-in-class network of designers and engineers. ### Founding Product Designer & Advisor @ Stealth Startup Jan 2024 – Jan 2025 | Remote ### Founding Product Designer @ Beatclub Jan 2023 – Jan 2024 | San Francisco Bay Area ### Creative Advisor @ AIKON Jan 2018 – Jan 2023 | San Francisco Bay Area I was brought on as a Creative Advisor to this promising fledgling blockchain startup and ICO. I also was responsible for their brand identity/aesthetic and continue to advise on creative direction. ### Director of Experience Design @ Palm NFT Studio Jan 2022 – Jan 2022 | Remote Led and executed with a lean Design team to launch multiple flagship high-profile NFT drops for major brands such as DC Comics, Batman, Archie Comics and Universal Music Group; was the primary UX Architect and Designer for a robust marketplace platform and payment flows. Spearheaded company's first Design System and Component Library; partnered closely with leadership teams on product & design strategy. Led a large internal UX Research study focused on gathering insights about both crypto-native and non-crypto-native users to inform user-centered design decisions. ### Lead Product Designer @ Palm NFT Studio Jan 2022 – Jan 2022 | Remote ### Principal Product Designer, Shared Experiences @ Wells Fargo Jan 2020 – Jan 2021 | San Francisco, California, United States UX Design lead on Shared Experiences, Authentication and Identity for digital channels on native and mobile web. Partnered with product owners to innovate on strategy and proofs of concept integrating emerging technologies to modernize and streamline the customer onboarding experience. Collaborated on new mobile-first design system. ### Head Of Product Design @ APIFINY Jan 2019 – Jan 2020 | San Francisco Bay Area Spearheaded Product Design team and implemented user-centered design process to lead and execute end-to-end Product design across all user-facing products. Created a design system, designed workflows for onboarding, trading and subscription features. Worked closely with Product Management, Engineering and Executives. ### Lead Product Designer @ Kraken Digital Asset Exchange Jan 2017 – Jan 2019 | San Francisco Bay Area Managed Product Design team and executed on end-to-end redesign of a complex trading platform to solve usability issues for 4MM clients. Established Agile, user- centered design process to iteratively release and measure product features. Created Design System and Component Library and collaborated cross-functionally with Product Management, Engineering and Executive stakeholders. ### Lead Designer @ Rinse Jan 2016 – Jan 2017 | San Francisco Led the marketing, brand and product design efforts in a fast-growing startup. Improved aesthetics and design resulted in significant increase in ad conversions, new customers as well as Series B funding. Redesign of website and mobile app solved UX issues with onboarding and logistics/scheduling. Collaborated with engineering to implement frontend code, design system and component library. ### Senior Full-Stack Product Designer @ Off Base Productions Jan 2013 – Jan 2015 | San Francisco, CA Developed responsive UI framework for robust publishing software that digitizes gaming manuals for Sony Playstation for the release of the PS4. Customized template designs for premium titles. Front-end code was written with object-oriented CSS (OOCSS) within Angular UI framework and Ruby on Rails backend. ### UI Developer @ Adobe Jan 2012 – Jan 2013 | San Francisco, CA Responsible for UI development and retheming of the Adobe Social platform after its acquisition of Efficient Frontier/Context Optional Digital Marketing Suite. Coded HAML and SCSS in a Ruby on Rails environment. ### Senior Web Genius @ Context Optional Jan 2009 – Jan 2012 | San Francisco, CA Designed and built custom Facebook applications and games for Fortune 500 companies on a proprietary Social Marketing Suite. Responsible for end-to-end creation of apps for clients including Mattel, Sony, JP Morgan Chase, Expedia, HP, Safeway, Audi, Bud Light, Walmart and more. Produced the award winning social game for Mattel "Barbie's Hot Holi-date" which won the Internet Advertising Competition Award as well our largest social game "Expedia FriendTrips" which met Expedia's goal of reaching 1 million Facebook followers. ### Front-End Web Developer @ ID Society, New York City Jan 2001 – Jan 2003 Developed custom websites for major brand at an award-winning web design and interactive marketing agency. Clients included: Baltimore Ravens, New York Jets, Crown Royal, VO Whisky, Tishman Speyer, Restaurant Associates, Crown Royal, Universal Classics, Boca Resorts, The Glenlivet, Sony Classics, Hard Candy, IA Englander, and Perry Capital. ## Education ### Graphic Design California College of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/iconiqdesign - Website: http://www.iconiqdesign.com - X: https://twitter.com/dj1con - GitHub: https://github.com/icon - Facebook: https://facebook.com/therealconniewong - Reddit: https://reddit.com/u/djicon --- Source: https://flows.cv/conniewong JSON Resume: https://flows.cv/conniewong/resume.json Last updated: 2026-02-23