# Connie Y. > Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/conniey Designer with management experience and extensive skills in building end-to-end experiences through ideation, explorations, user flows and prototypes successfully delivering the best products for users. Specialties: Digital and native app interface design, end-to-end experiences, ideation, sitemaps, wireframes, user flows, prototyping, journey mapping, user stories, web and print design, HTML coding, email marketing, Flash, film output, 4-color process, pre-press, package design ## Work Experience ### UX Lead @ U.S. Bank Jan 2021 – Present | San Francisco Bay Area ### Product Designer @ Wells Fargo Jan 2020 – Jan 2021 | San Francisco, California, United States ### Visual/Product Designer @ CaaStle, Inc. Jan 2019 – Jan 2020 | Mountain View, California, United States ### UX Lead/Visual Designer @ Wells Fargo Jan 2018 – Jan 2019 | San Francisco, CA • Design end-to-end experiences of new products for Wells Fargo mobile/native app and desktop site by applying best user experience practices in agile sprints. • Ideation, wireframing, design explorations, prototyping and designing user flows. • Participate in user research and testing sessions and analyzing reports and learnings to build experiences. • Collaborate with leads and producers to manage and execute overall strategy and integrate business objectives with customer needs. • Utilize existing UI pattern library and develop new patterns to create engaging products for customers while maintaining Wells Fargo brand look. • Deliver technical specs and redlines for engineering ensuring correct development. ### Senior Designer - Contract @ Tile Jan 2018 – Jan 2018 | San Mateo, CA • Define UI pattern library and style sheets for website and product. • Collaborate with engineers to make website ADA compliant establishing styling rules around imagery and copy. • Develop creative concepts to deliver key messages effectively in digital and print marketing for point-of-sale touchpoints promoting new product launches. • Work in agile environment to launch website features and functionalities with engineers, product and project managers always considering the user and how the product affects the user journey. • Translate creative direction into final assets for various mediums such as responsive site assets, e-mail campaigns and direct response ads. ### Senior Designer - Contract @ Shopkick Jan 2017 – Jan 2017 | Redwood City, CA • Design and produce in-app visual assets for Fortune 500 companies that help drive engagement and revenue-generating user actions. • Responsible for direct consumer marketing campaigns and promotional product initiatives while balancing business goals with the needs of millions of mobile users. • Work with business and marketing teams to refine creative and ensure accuracy of campaigns across email, web and mobile advertising. • Create original design concepts from ideation to completion while communicating the Shopkick brand and values. • Support more junior team members as they grow and develop in their work. ### Senior Designer - Contract @ Tailored Brands, Inc. Jan 2017 – Jan 2017 | San Francisco Bay Area • Translate business goals into digital and print marketing and advertising materials from concept to completion. • Develop and design high quality marketing materials, photography, logos, and other assets. • Partner with copywriter, creative and brand team members to concept relevant solutions for Joseph A. Banks brand. • Review, revise and approve color proofs while partnering with digital production artists in completion of projects. • Projects include brand and promotional campaigns, style guides, brochures and collateral, sales and marketing kits, direct mail, catalogs, site refreshes and email marketing. ### Creative Director - Global eCommerce @ Levi Strauss & Co. Jan 2015 – Jan 2016 • Direct teams of UI/UX designers, copy writers, developers and web designers. • Lead development and delivery of online site experience driving conversion and support brand position across Levi.com and Dockers.com e-commerce web sites. • Drive production and optimization of site and email content and overall multi-channel customer experience. • Management of all aspects of site operations including web content creation and delivery, site development, email delivery and promotions. • Lead the management and execution of seasonal site content strategy to support strategic marketing and merchandising initiatives. • Expert and innovation leader of emerging e-commerce functionality trends, innovations and tools. • Concept and conduct seasonal photo shoots for marketing imagery. ### Art Director, eCommerce @ Gymboree Jan 2011 – Jan 2014 | San Francisco, CA • Develop and build UI designs for e-commerce site enhancements of shop flows, customer reviews and more. • Manage digital experience of Gymboree.com, Crazy8.com, JanieandJack.com and Shade.com – site content, email marketing, social campaigns and more • Art direct, train and mentor staff of designers while planning team development for continued growth in technical skills, projects and priorities. • Build strong working relationships with stakeholders across brands • Participate in creative strategy meetings with directors and VPs of departments to determine web marketing campaigns while taking opportunities to make improvements and implement action plans. • Negotiate contracts with creative service vendors to provide cost effective services for the company. ### Senior Web Designer @ Gymboree Jan 2010 – Jan 2011 | San Francisco, CA • Cross brand development and production of creative content for e-commerce site, email campaigns and all online marketing. Revise and ensure accuracy for all creative assets. • Management of email marketing programs from concept to deployment while identifying and implementing new creative strategies. • Work closely with the creative team, copywriters and business partners to define all creative needs. • Color correction of images, image manipulation and HTML coding of site and direct-to-customer emails. • Art direct and manage stylists, photographers and color correctors on photo shoots for marketing imagery. ### Web Designer @ Williams-Sonoma, Inc. Jan 2007 – Jan 2010 | San Francisco, CA • Provide creative and production services for e-commerce website while meeting deadlines and brand standards. • Responsible for designing monthly and seasonal content pages, including homepages, landing pages and hero images as well as developing creative for weekly email campaigns and banner ads. • Design Pottery Barn family (Pottery Barn, Pottery Barn Kids and Pottery Barn Kids) UI designs of e-commerce shopping carts, customer reviews and mobile sites in collaboration with user experience and web developing team members. ### Graphic Design Assistant @ KN Ltd.-The Karen Neuburger Brand Jan 2005 – Jan 2007 | San Rafael, CA • Designed, produced and updated seasonal graphics for e-commerce site, www.karenneuburger.com, while meeting deadlines and maintaining quality standards including homepages and site content pages. • Created monthly direct to customer email campaigns. • Responsible for producing product packaging, in-store signage, retail ads, direct mail pieces and various collateral materials from concept to production. ### Production Artist @ Cal Art & Engraving Jan 2003 – Jan 2005 | San Carlos, CA • Pre-press design of logos, packaging and print work for engraving and plate making. • Responsible for duplication, reproduction, typesetting, cleaning of digital artwork and tracking of projects. • Preflight digital art files providing separations, trapping, color keys and bluelines for client proofing while maintaining printer specifications. ### Engraver/Graphic Artist @ Lindeburg & Co. Jan 2002 – Jan 2003 | San Carlos, CA • Management and organization of engraving department. • Produce logos, layout of artwork and typesetting for process of customer orders. • Maintain consistent contact with clients/customers to assess their needs. ## Education ### BS in Design University of California, Davis ### Certificate in Baking and Pastry Arts City College of San Francisco ### Diploma Westmoor High School ## Contact & Social - LinkedIn: https://linkedin.com/in/connie-y - Portfolio: http://www.connieyung.com/ --- Source: https://flows.cv/conniey JSON Resume: https://flows.cv/conniey/resume.json Last updated: 2026-04-13