# Connor Crennan > Strategic Partnerships @ Ramp Location: New York, New York, United States Profile: https://flows.cv/connorcrennan At Ramp, I’ve helped scale a partnerships org that’s grown 10x - building the GTM systems that connect partnerships, product, and revenue in one of the fastest-growing startups in history. It’s the fun, messy middle where strategy stops living in decks and starts driving results. I operate as a bit of a Swiss Army knife: part strategist, part builder, part deal-maker. I move fluidly between GTM design, partner enablement, and cross-functional execution - whatever it takes to turn a good idea into measurable growth. I focus on high-effort, high-reward ecosystems: Travel, Accounting, PE-backed Advisory, and modern Tech-Enabled Finance. The goal isn’t to close one deal - it’s to build a motion that wins a hundred. Over the past two years, I’ve helped shape Ramp’s partner GTM into a predictable growth engine - driving record-breaking attainment (150–400%+), sustained expansion across key verticals, and partnerships that now power meaningful revenue at scale. Whether it’s a GTM motion, a product integration, or a partner playbook, I focus on what compounds - frameworks that make revenue predictable, partnerships scalable, and teams sharper with every iteration ## Work Experience ### Strategic Channel Partner Manager @ Ramp Jan 2025 – Present | New York, New York, United States Averaging 300%+ to goal and ranking #1 in Contribution Profit, I built and now lead Ramp’s first Strategic Channel Partner Manager motion - turning proven partner go-to-market strategies into scalable revenue systems across Travel, Accounting, Private Equity–backed Advisory, and Fintech ecosystems. I develop and execute strategies that connect partnerships, product, and revenue, driving long-term growth and measurable impact across Ramp’s most complex partner segments. I lead the evolution of Ramp’s strategic partner framework with a focus on high-effort, high-reward relationships requiring deep integration, cross-functional orchestration, and tailored economics. Working closely with Product Partnerships, Legal, Growth, and Finance, I translate partner feedback into roadmap influence and help shape how Ramp scales its ecosystem. My consistent performance—record-breaking attainment and sustained revenue impact—underscores the effectiveness of this model. Beyond results, I design repeatable playbooks, enablement systems, and GTM templates that turn one-off wins into scalable, cross-vertical programs now adopted across the broader partnerships organization. ### Channel Partner Manager @ Ramp Jan 2024 – Jan 2025 | New York, New York, United States Awarded #1 Top CPM across both performance metrics for 2025. In 2024, I’ve sourced $77M+ in pipeline, $2.6M+ in annual revenue, and 359 closed-won deals, all while juggling seven verticals at once. From Accounting and ERPs to Tech Alliances and Travel, I’ve turned partnerships into a serious growth engine—consistently outpacing quotas & setting new benchmarks. Some numbers that keep the finance team happy: Sourced $44M+ in Bill Pay pipeline and $33M+ in Card pipeline Delivered $15.48M in Card spend and $27.99M in Bill Pay spend Averaged 150%+ quota attainment, peaking at 539% CP attainment Took over Travel Partnerships and expanding its footprint Built playbooks, reporting systems, and GTM strategies so partnerships scale, not stall Beyond the numbers, I’ve mentored new CPMs, led numerous cross-functional projects and events, and helped shape Ramp’s partner strategy. Always looking for new ways to drive revenue, optimize operations, and make partnerships a little less boring. ### Partner Development @ Ramp Jan 2023 – Jan 2024 | New York, New York, United States As Ramp's founding PDR, before there were systems, playbooks, or even defined verticals—just a lot of ambiguity and an even bigger opportunity. I helped scale the PDR team from 1 to 20+ and the channel org from a handful to 70+, all while figuring it out on the fly. I didn’t just hit quota—I made exceeding it the norm. I managed Accounting, Financial Institutions, Travel, Tech Alliances, HRIS, and ERPs all at once, sourced and closed partners before processes existed, and helped turn a scrappy operation into a full-fledged revenue engine. Along the way, I partnered with Product to shape Ramp’s Advisor Console, ensuring partners had the tools they needed to scale. I worked with Legal to craft airtight contracts, spiffs, and revenue-sharing models that made partnerships seamless. I collaborated with Finance to build scalable reporting that turned growth into measurable impact (Revenue from partnerships vs rest of business grew from 6% to ~20%) No roadmap? No problem—I worked cross-functionally to build the infrastructure that makes Ramp’s partnerships a revenue-driving powerhouse today. I didn’t just develop partners—I helped develop the entire PDR function. Rolling with the punches, adapting to growing pains, and turning ambiguity into impact, I helped lay the foundation for what Ramp’s channel team is today ### New Business (Mid-Market) @ Ramp Jan 2023 – Jan 2023 | New York, New York, United States Q2 Attainment: 136% 100% 128% Q3 Attainment: 152% 138% 100% ### Associate | Tech & Media @ Orbit Partners Jan 2022 – Jan 2023 | New York, NY ### Valuation Associate @ Bowery Valuation Jan 2021 – Jan 2022 | New York, New York, United States ## Education ### International Economics & Spanish Literature Tufts University ## Contact & Social - LinkedIn: https://linkedin.com/in/connor-crennan --- Source: https://flows.cv/connorcrennan JSON Resume: https://flows.cv/connorcrennan/resume.json Last updated: 2026-04-07