Recent work: digital transformation and software application redesign for an IoT company, product positioning and website design for a BESS company

• Collaborate with B2B and B2C clients to analyze market opportunities and design customer-facing web platforms, producing user flows, wireframes, and prototypes to communicate design specifications

• Lead user and market research and usability testing to validate product-market fit and user experience

On assignment with NextEra Energy. Led UX and product design for enterprise energy applications, modernizing workflows across nuclear energy teams.

• Designed and launched new features that increased usage of key internal tools by over 10X, driving widespread adoption

• Led the definition and design of AI-assisted workflows which produce the equivalent of 3+ full-time employees

• Partnered with engineering, QA, and product management to replace legacy systems, unlocking millions of dollars in operational value

• Led all phases of the UX process, from research to prototyping and handoff to developers

Owned the roadmap, backlog, design, and delivery of enterprise IoT mobile applications that optimized water conservation and equipment maintenance for large-scale deployments.

• Designed, defined, and launched SaaS mobile applications that saved millions of gallons of water by improving field operations for enterprise customers

• Led roadmap planning, backlog management, and sprint delivery for agile engineering teams

• Partnered with leadership and customers to define KPIs, user stories, and product success metrics

• Conducted user research and beta testing, ensuring product-market fit and reducing customer support overhead

• Developed business cases for new offerings, aligning cross-functional teams around measurable goals

Supported the launch and management of software and professional service products for enterprise water management systems.

• Managed and released upgrade products that maintained a >90% subscription renewal rate

• Improved installation success and reduced contractor return visits by redesigning professional services workflows

• Coordinated requirements between engineering, operations, and customer success to deliver scalable product improvements

• Designed, defined, and launched professional services applications that decreased installation time, increased installation success rate, and enabled large-scale installation projects for enterprise customers

Supported marketing analytics and e-commerce strategy for an international projector and display manufacturer.

• Increased e-commerce profits by over 100% for targeted SKUs through data-driven pricing and promotion strategies

• Developed MSRP and competitive positioning strategies to support product launches across multiple markets