# Constance Lai > Art Director / International Content Designer at Apple Location: San Francisco, California, United States Profile: https://flows.cv/constancelai Art Director with a background in branding design and illustration. ## Work Experience ### International Content Designer @ Apple Jan 2022 – Present | Taipei ### Designer / Illustrator @ Constance Lai Design Jan 2016 – Present | San Francisco Bay Area "I have a strong passion for branding and creative thinking, my strength lies in creating the visual design with creative strategy, ranging from branding, conceptual advertising, graphic design, digital & UI design, to creative thinking. I work with leaders and teams to craft their vision, help shape their strategy, and powerfully bring it all to life through design." ### Brand Designer @ Gogoro Jan 2021 – Jan 2022 The Company distinguishes ourselves by developing an effective brand message. Brand designers shape this message and convey it to consumers through various means such as websites and product packaging. They create visual content and shape the message that's presented to the public. Contributing to the brand strategies developed for projects including ideas that demonstrate insight and innovation; solutions that engage audiences; and expressions of thinking in words or images. Responsibilities: • Collaborate with content creators to visually represent a brand story. • Establishing and maintaining a look and feel for both global and regional initiatives. • Produce designs across a variety of formats, platforms and environments including logos, visual identities, apps and websites, event materials, social media visuals, brand guidelines updates, presentations, reports, campaign creative, email templates and more. • Involves creating, redesigning or refreshing a distinct identity for a product or service. • Campaign: All New Gogoro Delight ### Design Lead @ Prime Roots Jan 2020 – Jan 2022 | Berkeley, California, United States ．Led the evolution and rollout of the Prime Roots brand, creating scalable guidelines, asset libraries, packaging, and global communication templates. ### Graphic Designer @ Prime Roots Jan 2018 – Jan 2020 | Berkely, California ．Collaborate with marketing partners and creative teammates to concept, design, and deliver projects across marketing channels, including: infographics, event material, microsites, emails, sales collateral, presentations, social and editorial assets ### Art Director Inrern @ Young and Hungry creative Jan 2018 – Jan 2018 | San Francisco Bay Area Client: Red Bull ．Create a solid creative experiential pitch for Red Bull. Client: Blue Endeavors ．Art Director working with Non-Profit ．The complete rebranding includes creating website layout, brand identity book, timeline video, the infographic for sharks and coral reefs, and ocean characters for kids ### Graphic Designer, Design Department @ Wild Fire Entertainment Jan 2015 – Jan 2016 | Taipei, Taiwan ．Designed the “Top Million Stars” TV Singing Talent Show’s visual effects. ．Developed skills in designing logotypes and typography for the TV programs. ．Received advanced training in the media industry, especially the process of designing and implementing customers’ orders. ### Convener and Curator @ Shih Chien University Jan 2015 – Jan 2015 | Taipei, Taiwan An exhibition for graduating students in Shih Chien University Communications Design Department at Song Shan Cultural and Creative Park. ．Exhibited animation, concept art, style frames, characters design, storyboards, interactive installations, user interface design and games design. ．Launched a funding project on Flying V, a crowdfunding platform focusing on creativity, and thus reaching more than 10 thousand people following us. 4000 people in total attended our exhibition in 4 days. ．Spent 4 months planning and organizing the exhibition. Managed and supervised 36 event staff in different tasks such as publicity, poster designs, accounting, and initiating campaigns. ### Art Director Intern, Creative Team @ Grey Group Jan 2014 – Jan 2014 | North Point, Hong Kong ．Actively engaged in WII-SPORT, Zhaopin.com, 3M, and HSBC OOH projects. ．Enhanced skills in utilizing multiple media formats to convey ideas to people. ．Participated in the process of making advertisements and sharpened my collaborative and communication skills with art directors and copywriters. ### Assistant Project Manager Intern @ JACKIE Integrated Marketing Communications Jan 2013 – Jan 2013 | Taipei, Taiwan Assisted in project planning and marketing strategy of the “2013 Children's Arts Festival” at New Taipei City: ．More than 140 thousand people attended the Children's Arts Festival in 8 days. ．Led a team of 4 part-time workers to manage and operate the Festival’s “DIY Class” activities. ．Organized internal meetings and worked closely with the marketing department for reports handling. ## Education ### Master of Arts (MA) in Advertising & Branded Media Technology Academy of Art University Jan 2016 – Jan 2018 ### Bachelor of Fine Arts (BFA) in Communications Design Shih Chien University Jan 2011 – Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/constance-lai-8851bb69 - Portfolio: https://www.constancelaidesign.com/ --- Source: https://flows.cv/constancelai JSON Resume: https://flows.cv/constancelai/resume.json Last updated: 2026-03-30