# Constance Smith

> Product Design Leader

Location: San Francisco, California, United States
Profile: https://flows.cv/constancesmith

Experienced product designer and design manager based in San Francisco, with a speciality in creating comprehensive digital experiences that are accessible and delightful to use for people from all walks of life. I'm especially passionate about civic design and designing for caregivers, which is what I've been focusing on in my work at The Holding Co. In my craft, I bring a depth in UX, systems thinking, visual design, and research from both consulting and in-house experience.

## Work Experience
### Director of Product Design @ The Holding Co.
Jan 2023 – Present | San Francisco, California, United States

### Principal Product Designer @ The Holding Co.
Jan 2020 – Jan 2023 | San Francisco, California, United States

### Staff Product Designer @ SoFi
Jan 2019 – Jan 2020 | San Francisco
I was a design lead on the Member team, where I focused on our mobile app activation strategy and led cross-functional initiatives across the entire product design team.

### Senior Product Designer @ SoFi
Jan 2017 – Jan 2019 | San Francisco Bay Area
I led the end-to-end product design and launch for SoFi Relay, a new free-to-use personal finance product meant to empower people with their personal finances. Over the period of a year and a half, I worked closely with product managers and in-house financial experts to define the product opportunity, feature scope, develop early concepts for testing, and take the product from early MVP to a mature, successful product.

### Senior Visual Designer @ frog
Jan 2015 – Jan 2017 | San Francisco
As the lead Visual Designer on client projects, I designed digital product experiences from beginning to end, from Design Research, to concept development, creation of design language systems, and prototyping. I worked on both consumer and enterprise products that spanned the industries of healthcare, energy, technology, financial services, and telecom.

### Visual Designer II @ frog
Jan 2014 – Jan 2015 | San Francisco

### Visual Designer I @ frog
Jan 2013 – Jan 2014 | San Francisco

### Design Intern @ Office: Jason Schulte Design
Jan 2013 – Jan 2013

### UX Design Intern @ SAP
Jan 2012 – Jan 2012 | Palo Alto, CA
UX Design for custom enterprise iPad applications. Contributed to all stages of the 3 month mobile project: research, user research, concept development, and hi-fidelity comps.


## Education
### Graphic Design
California College of the Arts
Jan 2011 – Jan 2013

### B.A. in Studio Art & English
Wesleyan University
Jan 2004 – Jan 2008


## Contact & Social
- LinkedIn: https://linkedin.com/in/constance-smith-6a742829
- Portfolio: http://constance-smith.com

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Source: https://flows.cv/constancesmith
JSON Resume: https://flows.cv/constancesmith/resume.json
Last updated: 2026-03-25