I lead product marketing and UX initiatives that connect Product, Content, and Customer Experience, helping developers and enterprise teams understand and adopt Postman more effectively.

I’ve partnered with Product, Content, and DevRel to define positioning for key product features, supported go-to-market efforts through targeted campaigns and optimized landing pages, and restructured Postman’s customer stories framework in collaboration with the Advocacy team. That work improved enterprise engagement by 36 percent and doubled the use of sales enablement materials. I also created performance report cards that informed data-driven content and UX decisions, strengthening Postman’s overall GTM alignment.

Led brand, marketing, and growth strategy for emerging businesses, helping small teams clarify positioning, expand reach, and pivot offerings for digital-first growth.

I developed journey-based marketing campaigns that increased client revenue by over 300%, created messaging frameworks for evolving product strategies, and guided UX and platform decisions that enabled long-term engagement and scalability.

Built and led a remote design team supporting multi-million dollar branded campaigns and innovative ad product launches. Worked cross-functionally with product, sales, and engineering to bring new offerings to market and scale content delivery systems.

I developed GTM strategies for new ad formats tied to a $25M partnership, influenced roadmap and positioning through customer insights, and created sales enablement materials that helped close high-value campaigns with clients like Intel and BP.

Designed UX and brand systems for mobile apps and digital tentpole events, contributing to early innovations in social product features.

Created customizable profile and messaging functionality for a reader engagement platform, and led the design of social sharing features that would later become standard across digital media apps.