# Constance Watkins > Product Marketing | UX/Product Design | MBA Candidate Location: New York City Metropolitan Area, United States Profile: https://flows.cv/constancewatkins I’m drawn to the messy parts of building, the moments when the idea is clear but the path isn’t. I’ve built my career in the space where design, marketing, and product overlap, driving clarity and momentum when teams need it most. At startups, I take ownership where it matters. When product direction needs definition, I shape it. When the message isn’t landing, I refine it. When growth needs structure, I build the framework that helps it scale. Whether working as a UX and Product Designer, Product Marketer, or Product Manager, I move fluidly between roles, focused on outcomes, not titles. I’m a designer with a foundation in strategy and an MBA in progress that strengthens how I connect creative thinking to business growth. My throughline has always been clarity: turning ambiguity into something people can see, understand, and build from. I drive clarity and execution, turning complex ideas into quantifiable outcomes that move the business forward. ## Work Experience ### Senior User Experience II – Product Marketing @ Postman Jan 2020 – Present | San Francisco Bay Area I lead product marketing and UX initiatives that connect Product, Content, and Customer Experience, helping developers and enterprise teams understand and adopt Postman more effectively. I’ve partnered with Product, Content, and DevRel to define positioning for key product features, supported go-to-market efforts through targeted campaigns and optimized landing pages, and restructured Postman’s customer stories framework in collaboration with the Advocacy team. That work improved enterprise engagement by 36 percent and doubled the use of sales enablement materials. I also created performance report cards that informed data-driven content and UX decisions, strengthening Postman’s overall GTM alignment. ### Marketing and Creative Director @ Codigo Jan 2018 – Jan 2020 | New York, New York, United States Led brand, marketing, and growth strategy for emerging businesses, helping small teams clarify positioning, expand reach, and pivot offerings for digital-first growth. I developed journey-based marketing campaigns that increased client revenue by over 300%, created messaging frameworks for evolving product strategies, and guided UX and platform decisions that enabled long-term engagement and scalability. ### Design Director – Revenue, Marketing @ Vox Media, Inc. Jan 2012 – Jan 2018 | New York, NY Built and led a remote design team supporting multi-million dollar branded campaigns and innovative ad product launches. Worked cross-functionally with product, sales, and engineering to bring new offerings to market and scale content delivery systems. I developed GTM strategies for new ad formats tied to a $25M partnership, influenced roadmap and positioning through customer insights, and created sales enablement materials that helped close high-value campaigns with clients like Intel and BP. ### Product Designer @ NBCUniversal, Inc. Jan 2011 – Jan 2012 | New York, NY Designed UX and brand systems for mobile apps and digital tentpole events, contributing to early innovations in social product features. Created customizable profile and messaging functionality for a reader engagement platform, and led the design of social sharing features that would later become standard across digital media apps. ## Education ### Master of Business Administration - MBA in Marketing University of Massachusetts Lowell ### Certificate in Leadership Program Yale School of Management ### Certificate in Business Perspectives for Creative Leaders Yale School of Management ### Bachelor of Science in Economics University of Utah ## Contact & Social - LinkedIn: https://linkedin.com/in/constancewatkins - Portfolio: https://www.constancewatkins.com --- Source: https://flows.cv/constancewatkins JSON Resume: https://flows.cv/constancewatkins/resume.json Last updated: 2026-03-25