Simplifying and automating feedback for engineering organizations. Bootstrapped as a solo founder, from user research, to engineering, product development, marketing and sales. PeerGraph integrates with GSuite and GitHub to detect peers, collect plain text feedback, and user activity analytics.

Signed up 12 organizations on the free tier after chasing 200+ leads.

Structuring and automating knowledge sharing across large organizations. Bootstrapped as a team of 4 co-founders. Built a product which included: composing rich text, sharing it via Email and Slack, managing organization users, billing, importing and syncing content from Slack, Google Drive, full text search, live notifications.

1 pilot after working through 25+ qualified leads.

Advocated for the usage of Ads API, React + FlowType stack for frontend applications: started the Effective FlowType wiki, worked with the Ads Frontend team to build Flow types into the internal UX library, and started the @twitter/ads/api-client project. These enabled building new features into the Ads Frontend stack in a matter of days instead of months.

Gathered support and shepherded execution for the Unified Ads project, resulting in a simpler UX for end users and allowing us to ship new ad types (e.g. promoted trend banner) with minimum changes to ads schema, Campaign Form, or Ads Manager.

Gathered support and initiated the Revenue Experience Tech Leads forum. This empowered knowledge sharing and trust building across the 60+ ICs organization and led to: Tech debt survey, Kite clean up, Eng quality metrics.

Key contributor for important projects: Tweet draft previews, Promoted Trend Form migration, Audience Manager v2, GDPR Your data dashboard, Conversion Postback API. These led to $30M retained revenue and $20M incremental.

Lead effort to make the Revenue Experience organization (size of 80+) more data-driven. Defined a scorecard for teams to measure themselves and worked with our EMs, Directors, and cross-functional PMs. 3 of our 11 teams improved score cards within a quarter.

Represented Revenue Experience Engineering in a number of Twitter Ads-wide committees: Roadmap planning, GDPR, MRC accreditation, k-privacy.