initiated big-picture opportunity meetings with senior leadership, including the CTO, VP of Engineering, and VP of Product

established a more design-centered culture through both team-wide presentations and individual and small-team relationships

established relationships with customer-facing teams, including Sales and Customer Success, to stay connected to customer feedback and opportunities from all angles

helped focus roadmap planning by emphasizing customer-centric design strategy and advocating for the bigger picture

helped employees across the company understand product design opportunities by posting big-picture sketches and wireframes on a "design wall"

supported design needs for the roadmap while working towards a more cohesive experience across the product

designed conceptual models and information architecture to simplify complex systems

sketched concepts and produced high-fidelity wireframe walkthroughs of interaction flows

led content strategy activites, including content modeling, copywriting, and infographic-concepting

wrote usability test scripts and supported moderators during tests

led customer-centric design workshops with clients and synthesized results to identify goals

designed cohesive frameworks while supporting ongoing work on new and existing features

presented to clients independently and alongside the Design Director

guided the team in concepting and executing design solutions

coached team members on interaction design and effective client communication

created pitch concepts and proposals for business development

played a leading role in internal rebranding and redesign efforts

influenced a collaborative, positive, and professional office atmosphere

copyedited materials for print and web

developed and maintained style guides to keep copy consistent across a brand

provided information architecture and navigation guidance for web

advised clients on social media strategies