Develop creative direction and maintain the visual identity for Just Walk Out technology, Amazon One and Amazon Dash Cart brands.

Spearheaded the visual design direction for the Dash Cart brand launch and developed new visual direction for the JWO brand, aligning it with AWS standards and enhancing its resonance with current brand proposition and values. Developed content and assets that aligned with this new visual direction, including but not limited to website, social templates, pitch decks, trade show experiential, emails, landing pages, signage, paid media, OOH advertising, one-pagers, case studies, infographics.

Directed the content and creative strategy for Just Walk Out and Amazon One organic social channels (Facebook, Instagram, LinkedIn), tailoring content to engage both B2B and B2C audiences effectively.

Managed all aspects of photo and video shoots from inception to completion, including crafting shot lists and providing creative direction for shoots (including shot descriptions and inspiration, styling recommendations, and set direction). Oversaw agency partners (photographers, videographers, producers, stylists, etc.), ensuring alignment with creative vision. Acted as the primary on-set director for shot setup and talent direction, and supervised post-production edits and cut-downs. Additionally, maintained a comprehensive archive and facilitated the sharing of final files through the DAM (Digital Asset Management) system.

Led end-to-end creative strategy and visual design process for customized B2B and B2C campaigns, from conceptualization to execution, resulting in impactful and successful market launches.

Led the creative team of art directors and visual designers in charge of the end-to-end execution of 360 evergreen and 20+ seasonal campaigns, photography and video content creation and organic social media.

Defined creative direction and brand style for photography and video shoots. Led team of art directors in executing bi-weekly and seasonal shoots to produce 1000s of content assets yearly for social, in-store signage, digital campaigns, weekly circulars and seasonal event marketing.

Developed creative direction for a comprehensive creative playbook for all organic social channels. Directed bespoke social media campaigns for Instagram, Youtube and Tiktok. Notably, launched the Amazon Fresh Tiktok channel amassing over 112K+ followers and 1.2M+ views within the first month.

Led concepting and creative execution for the Amazon Fresh Food Fest relaunch campaign. Developed creative strategy for photography, video and campaign guidelines and development of promotional assets, OOH, experiential, streaming tv, store signage and paid media with agency, Confidant.

Directed creative for mass media campaign, Mealtime Heroes, in the Los Angeles market. Creative included a range of TV, social media, digital, in-store and OOH driving customers to store and lifting brand awareness.