# Craig Bradley > Principal User Experience Designer/Architect - Expert in UX/UI Design and Accessibility Location: Dallas-Fort Worth Metroplex, United States Profile: https://flows.cv/craig As a seasoned Sr. UX/Product Designer & Founder at Five Four Designs, Inc., I have been delivering exceptional digital experiences for over 17 years. I specialize in crafting engaging web interfaces and accessible design systems, proficient in WCAG standards. Currently, I am focusing on contract projects while seeking a full-time role. In my previous roles, I led design for Airspeed, a Slack-based platform enhancing employee engagement, and for LinkedIn's integration of PointDrive into Sales Navigator. I drove product pivots, developed comprehensive design systems, and built high-impact Slack apps and web-based admin platforms. I also collaborated with cross-functional teams to conceptualize and launch multiple features that continue to drive product success. I am extremely proficient in design applications such as Figma, Sketch and Adobe Suite. ## Work Experience ### Principal User Experience Designer/Architect @ AT&T Jan 2025 – Present | Dallas, Texas, United States ### User Experience Designer @ AT&T Jan 2025 – Present Leading design & research efforts on certain products within AT&T’s business lines. They include the newly launched Business Voice and API monetization efforts. ### Sr. UX/Product Designer & Founder @ Five Four Designs, Inc. Jan 2008 – Present | Dallas-Fort Worth Metroplex As founder of 54 Designs, I deliver exceptional digital experiences through strategic product design and intuitive UX/UI. I specialize in crafting engaging web interfaces and accessible design systems, proficient in WCAG standards. Currently focusing on contract projects while seeking a full-time role. ### Senior User Experience Designer @ 54 Designs Jan 2008 – Present As founder of 54 Designs, I deliver exceptional digital experiences through strategic product design and intuitive UX/UI. I specialize in crafting engaging web interfaces and accessible design systems, proficient in WCAG standards. Currently focusing on contract projects/consulting (i.e. Phave, Coffee.io & BattleFin) while seeking a full-time role. ### Senior Product / User Experience Designer @ Airspeed Jan 2021 – Jan 2024 | Dallas, Texas, United States Led design for Airspeed, a Slack-based platform enhancing employee engagement. Drove product pivots and developed a comprehensive design system prioritizing accessibility. Crafted six high-impact Slack apps (Celebrations, Coffee Talk, Icebreakers, Intros, Maps, Shoutouts) and built a robust web-based admin platform integrating HR and ticketing systems. ### Senior User Experience Designer @ Airspeed Jan 2021 – Jan 2024 Led design for Airspeed, a Slack-based platform enhancing employee engagement. Drove product pivots and developed a comprehensive design system prioritizing accessibility. Crafted six high-impact Slack apps (Celebrations, Coffee Talk, Icebreakers, Intros, Maps, Shoutouts) and built a robust web-based admin platform integrating HR and ticketing systems. ### User Experience / Product Designer @ LinkedIn Jan 2016 – Jan 2021 | San Francisco Bay Area Led UX design for the integration of PointDrive into LinkedIn’s Sales Navigator following acquisition now known as SmartLinks. Collaborated with cross-functional teams to conceptualize and launch multiple features such as the company pages and home page of Sales Navigator that continue to drive product success. ### User Experience Designer @ LinkedIn Jan 2016 – Jan 2021 Led UX design for the integration of PointDrive into LinkedIn’s Sales Navigator following acquisition now known as SmartLinks. Collaborated with cross-functional teams to conceptualize and launch multiple features such as the company pages and home page of Sales Navigator that continue to drive product success. ### Sr. UX/UI Designer @ PointDrive Jan 2013 – Jan 2016 | Chicago, Illinois Led design for PointDrive, delivering a highly intuitive and user centric interface. Collaborated closely with product and engineering teams to oversee the product lifecycle from concept to launch. ### Senior User Experience Designer @ PointDrive Jan 2013 – Jan 2016 ### User Experience Designer @ Fippex Jan 2012 – Jan 2016 Fippex is a cloud-based, client enablement and communications platform that allows organizations, across a wide range of industries, to better connect with clients. ### Creative Director @ Terra Nova Financial, LLC Jan 1997 – Jan 2010 Lead the development and execution of print campaigns and Web solutions to enhance visibility and profitability. Work cross-functionally to develop and promote corporate brand and vision, and ensure seamless project implementation. Effectively communicate ideas and project status to decision makers. Define best practices and guidelines to meet strict deadlines. Build targeted marketing and ad initiatives. Oversee media planning and buying. Direct SEO and PPC efforts. ### Graphic Designer @ Archipelago Jan 1997 – Jan 1999 Helped develop original brand identity for the Archipelago ECN. Including logo, sales collateral, website and print campaigns. ### Ski Instructor @ Vail Resorts Jan 1995 – Jan 1997 | Breckenridge, CO Taught Skiing. ## Education ### Bachelor in Graphic Design San Diego State University ### Bachelor of Arts - BA in Graphic Design University of Southern Maine ### High School Degree Staples High School, Westport Ct. ## Contact & Social - LinkedIn: https://linkedin.com/in/cbradley14 - Website: https://www54designs.com --- Source: https://flows.cv/craig JSON Resume: https://flows.cv/craig/resume.json Last updated: 2026-02-23