# Craig Masters

> Product Designer @ Sonder

Location: Greater Sydney Area, Australia
Profile: https://flows.cv/craigmasters

With over a decade working in the product space as a designer, partnering with start-ups, scale-ups, and organisations across sectors including HR, telecommunications, healthcare, not-for-profit, SaaS, and design agencies.

## Work Experience
### Senior Product Designer @ Sonder
Jan 2024 – Present | Sydney, New South Wales, Australia

### Senior Product Designer @ Enboarder
Jan 2020 – Jan 2023 | Sydney, Australia
Conducted interviews, workshops, prototyping and continuous testing with internal stakeholders and Enboarder customers in APAC, Europe, and the US.

Highlights: Designed and implemented a new Enboarder template library to assist customers to build and enhance their employee experiences. A new look dashboard for Employees and Managers to manage and track their tasks. Led a product-wide design remediation based on a technical uplift from Angular to React, including extensive enhancements to key product features.

### Senior UX/UI Designer @ Renewtrak
Jan 2018 – Jan 2020 | Sydney, Australia
Instrumental in designing their platform end-to-end (when they began as a start-up). Produced user journeys and user flows, identifying customer painpoints and new opportunities. Developed customer surveys, initiated a customer feedback loop, collated quantitive and qualitive data for specific inititives. Ran user testing and prototyping sessions with customers. Produced final designs (UI) and handover documentation for the engineering team.

### User Experience Designer @ LEVO
Jan 2015 – Jan 2018 | Sydney, Australia
Primary User Experience Designer, working alongside a team of UI designers, data analysts and engineers. My role involved working on-site with customers, organising and facilitating workshops, designing and user testing wireframes, developing personas, user flows, journey maps, compiling findings, reports, and continuous iteration, overseeing production with the design and development team. 

Key customers I worked with: Australian Psychological Society, Sydney Royal Easter Show, Sydney Showground, Royal Agricultural Society of NSW, Woolmark, Primary Healthcare, Catholic Healthcare, JAX Tyres.

### User Experience Designer @ Telstra
Jan 2015 – Jan 2015 | Sydney, Australia
Part of a team that developed Telstra's Mobile 'Toolkit' Application for field technicians, replacing the existing laptop with a mobile device that included new and enhanced features.

I designed prototypes and related flows for walkthroughs with business and development teams, usability testing with field technicians and business, either face-to-face or via remote communication, and user journeys explaining service interactions to the business. I was involved in design walkthroughs with technical teams and collaborated with business analysts to ratify design and business requirements.

### User Experience (UX) Design Immersive @ General Assembly @ General Assembly
Jan 2014 – Jan 2014 | Sydney, Australia
400+ hours of learning and interaction over ten weeks full-time, including training across research, ideation, front-end development, prototyping and delivery.


## Education
### Dip. Graphic Design in Graphic Design
Auckland University of Technology

### User Experience Design Immersive (UXDI)
General Assembly

### AI x Design Thinking Certificate
IDEO U


## Contact & Social
- LinkedIn: https://linkedin.com/in/craigmasters1

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Source: https://flows.cv/craigmasters
JSON Resume: https://flows.cv/craigmasters/resume.json
Last updated: 2026-03-31