# Cristiana O.

> Product Design Leader

Location: United States, United States
Profile: https://flows.cv/cristiana

I'm a full-cycle designer with leadership roles spanning product design and strategic brand management. I tackle complex products in high-stakes industries like finance and renewable energy.

Over the past decade, I spearheaded Robinhood's Advanced Charting tool handling millions in transactions, played a key role in Carta's rebrand as an early design leader, was a staff designer and leader at Modern Treasury spanning both brand and product, and served as founding designer at Light Energy creating an end-to-end renewable energy application.

I've managed design teams while staying hands-on with the craft. I believe the best leaders can both set strategy and jump into the details when needed.

Looking to leverage my design expertise to drive impactful innovation.

## Work Experience
### Staff Product Designer @ Meta
Jan 2025 – Present | San Francisco Bay Area
Business Growth & Platform

### Founding Designer @ Light
Jan 2023 – Jan 2024 | Austin, Texas, United States
Built Light's 0-1 product enabling companies to embed renewable energy plans into their platforms. Designed the complete user experience for the country's top solar providers, automakers, and home platforms to offer branded electricity plans to customers.

### Staff Product Designer @ Modern Treasury
Jan 2022 – Jan 2023
Reimagined the future of money movement by redesigning both the user experience and interface of the product, creating a cohesive and intuitive platform tailored for the realm of B2B payments infrastructure.

### Member @ South Park Commons
Jan 2022 – Jan 2023

### Senior Product Designer, Advanced Charting @ Robinhood
Jan 2021 – Jan 2022 | Menlo Park, California, United States
Creator & Lead Designer of Advanced Charting for mobile. Increased Options Trades volume by 3x.

### Manager, Web Presence @ Carta
Jan 2020 – Jan 2021 | San Francisco Bay Area
Hired & led a team of designers, technologists & engineers to revamp the carta.com experience & brand. Managed our entire in-house brand team and operations.

### Senior Product Designer @ Carta
Jan 2018 – Jan 2020 | San Francisco Bay Area

### Head of Rebrand @ Carta
Jan 2017 – Jan 2018 | San Francisco Bay Area
As an early employee at eShares, I successfully led the rebrand to Carta, setting the tone for user-centric experiences at a global level. Today, Carta is valued at $7.4 billion and captures 95% of the market share for cap table management. I am so proud.

### Founding Design Track @ First Round Capital
Jan 2020 – Jan 2020 | San Francisco Bay Area

### Product Designer @ Slyce.io
Jan 2016 – Jan 2017 | Palo Alto, CA
Slyce is a content management platform that allows brands to better leverage their talent partnerships through social media content distribution and analytics.

### Finance Administrator @ Accel
Jan 2015 – Jan 2016 | Palo Alto, California, United States

### Equity Specialist @ Bloomberg
Jan 2014 – Jan 2015 | San Francisco Bay Area


## Education
### Bachelor of Science in Business Administration; Finance, International Business
Santa Clara University

### Bachelor of Science (B.S.) in Finance and International Business Minor
Santa Clara University Leavey School of Business


## Contact & Social
- LinkedIn: https://linkedin.com/in/cristiana-ortiz
- Portfolio: http://www.cristianaortiz.com

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Source: https://flows.cv/cristiana
JSON Resume: https://flows.cv/cristiana/resume.json
Last updated: 2026-04-13