# Cristi F. > Senior Product Designer, Product Manager I Connecting assets, people and processes Location: Vienna, Vienna, Austria Profile: https://flows.cv/cristif With more than nine years of experience in interaction design, I bring together a comprehensive skill set covering an end-to-end design workflow. Combining theory with praxis, I drive complex digital UI platforms to a better user experience. As a versatile designer, my portfolio gathers significant contributions ranging from fast-paced digital projects to complex software solutions. After living six years in Dublin, I'm now based in Vienna since December 2019. KEY PROFESSIONAL TRAITS • Design as well as Philosophy BAs. • End-to-end design process skills set. • Lean UX product design orientated. • Exposure to qualitative research and user focus validation. • Strong heuristic UX/UI analysis. • Rich, creative User Interface (UI) portfolio. • Innovative information architecture (AI). • Solid Responsive UI skills. • Native App and Web prototypes. • HTML/CSS knowledge. • Modular thinking approach. • Understanding of development processes. • Design tools mastery, with a deep design system focus. ## Work Experience ### Senior Product Designer, Product Manager - Construction @ ToolSense Jan 2025 – Present | Vienna, Austria ### Senior Product Designer @ ToolSense Jan 2022 – Jan 2025 | Vienna, Austria ToolSense is an innovative company that combines software and IoT to improve machine and service management. I collaborate closely with the Front-End and CSM teams to develop the software and enhance customer experience. - Using top-rated product analytics tools, I aim to build intuitive reports and activity monitoring to shorten response time to potential issues, complementing the UI and API testing system. - On a broader level, I am constantly committed to improving observation and analysis of software performance, which, along with customer feedback, should identify trends and promote informed decision making. ### UX/UI Designer & PO @ ToolSense Jan 2020 – Jan 2022 | Vienna, Austria Since joining the product department as UX/UI Designer and Product Owner, I've been working closely alongside the Front-End (Web and Mobile) and the CSM teams to drive our software development roadmap to a positive outcome. KEY ACHIEVEMENTS - As a Product Owner, I worked closely with the engineering team to define, refine and plan development initiatives. A 117% MRR increase in 2021 and the positive customer feedback are initial validation of our latest product development. - Through UX research initiatives, I complemented customers' feedback with analytics-based observation and revealed usage pain points or pulled insights for informed decision making. Designing mockups, prototyping and testing, alongside translating them into Github iteration, kept me involved in all development stages. - Promoting agile technics, such as "given, then, that", resulted in increased clarity on software iteration and QA testing requirements. - Fostering a lean workflow - from a project to a feature-based approach - strengthened the sense of product ownership across the board and led to consistent fulfilment of our goals. ### Product Designer @ Glofox Jan 2019 – Jan 2020 | County Dublin, Ireland Glofox was an amazing opportunity to get on board with a fast-paced, innovative start-up offering management software solutions for gyms and yoga studios. Alongside the team, I led the efforts to build a basic design system, resulting in increased efficiency and UI consistency. Moreover, I gradually contributed to a rewarding experience of ownership and proportionate decision making, following lean UX methodologies of research and validation, marked by a multi-disciplinary squad dynamic focused on service design. KEY ACHIEVEMENTS • Led the implementation of the DS. • Astute user behaviour observations. • Familiar with lean UX, including user interviews and story mapping, rapid testing and modular (React based) implementation. • Significant contributions to key features to meet user needs, and hit the company’s growth strategy. • Mentoring a junior designer. • Experienced remote worker. ### Product Designer @ CarTrawler Jan 2019 – Jan 2019 ### UX/UI Designer @ CarTrawler Jan 2018 – Jan 2019 | County Dublin, Ireland At Cartrawler, I contributed to improving car rental and transfer services, especially for Ryanair and Laudamotion, via A/B Testing projects and CRM campaigns. Moreover, in terms of workflow strategy, I’ve been a vocal promoter and active contributor to modular design thinking. As such, the ongoing building of master repositories enabled the product design and engineering teams to deliver better and faster design assets, reduce fragmentation and increase the overall input into the customer experience. KEY ACHIEVEMENTS • First to promote Abstract, a version control tool for designers. • Created key sketch libraries to speed up workflow and enhance consistency. • Complex revision of CRM assets for car hire and transfer as per the new Ryanair strategy. • Created a three-level sketch files architecture for quicker output. • Ongoing contribution to the design system to bridge the gap between design and engineering. • Innovative approach in using JSON to enable complex style overrides. ### UX / UI Designer @ Kooba Jan 2016 – Jan 2018 | Dublin, Leinster, Ireland At Kooba.ie, owning projects from concept to delivery allowed me to create improved sitemaps, versatile wireframes, meaningful user testing, as well as slick (UI) design concepts. As a result, I successfully contributed to the research, analysis and reporting of optimised user experience (UX). Introducing Hotjar to the process was regarded by the team as a key factor in winning new clients and keeping the existing ones (Business objectives). KEY ACHIEVEMENTS • Introducing Hotjar to the team was a key success factor. • Contributed to a modular design thinking to optimise delivery. • Strong Information architecture (IA) skills. • Slick and innovative creation of responsive UI assets. • User behaviour analysis led me to discover major user flow blocks. Fixing them helped our clients to offer better services. • Owning complex projects with creativity and resilience, even for difficult stakeholders. ### UI / UX Senior Designer @ BrandX Agency Jan 2013 – Jan 2016 | Dublin, Leinster, Ireland Before transitioning to product design, I worked with digital agencies for multiple years. The years spent at BrandX proved invaluable in preparing me for the B2B environment and key for understanding the digital landscape in the SAAS industry. ### Web designer @ Romnet Creative Jan 2013 – Jan 2013 At Romnet, I imagined multiples systematic communication solutions such as enhancing identity, optimizing content visibility, introducing reading hierarchies, eliminating superfluous navigation graphics for clients’ platforms. ### Web Designer @ NET ROM BUSINESS SRL Jan 2010 – Jan 2013 Creation of web design layouts, and sometimes, logo designs, banners, prints. ## Education ### Bachelor’s Degree in Graphic Design Graphic Design, National University of Arts, Bucharest, Romania ### Bachelor's degree in Philosophy Facultes Jesuites de Paris, Paris, France ### Bachelor's degree in Theology/Theological Studies Facultes Jesuites de Paris, Paris, France ## Contact & Social - LinkedIn: https://linkedin.com/in/cristifarcas --- Source: https://flows.cv/cristif JSON Resume: https://flows.cv/cristif/resume.json Last updated: 2026-03-31