# Cristi Gutierrez Name > Designer & Frontend Engineer @ Persado Location: New York, New York, United States Profile: https://flows.cv/cristigutierrezname As a Frontend Software Engineer at Persado, I specialize in building and deploying A/B testing campaigns for enterprise clients, leveraging HTML, CSS, and JavaScript to translate Figma designs into responsive user interfaces. Collaborating with teams, we optimize deployment workflows using Python and AI tools, enabling faster test setups and seamless execution. My role includes ensuring cross-browser compatibility, maintaining WCAG accessibility standards, and delivering quality-assured weekly releases. Equipped with a degree in Digital Design from Lynn University and certifications in web engineering, cybersecurity and digital project management, I bring a strong foundation in design and technology. Passionate about leveraging A/B testing, AWS, and data visualization, I focus on creating user-centric solutions that drive measurable outcomes. At Persado, I contribute to enhancing personalization strategies and campaign performance for Fortune 500 clients. ## Work Experience ### Frontend Software Engineer @ Persado Jan 2025 – Present | New York City Metropolitan Area • Build and deploy 5+ weekly A/B testing campaigns using HTML, CSS, and JavaScript, translating Figma designs into responsive UI variations that increased conversion by 18% for Fortune 500 clients (Capital One, Chase, Ally) • Optimize JavaScript workflows and deployment processes using Python and AI tools (Claude, GitHub Copilot), reducing A/B test setup time from 5 days to 3 days • Own quality assurance for 15+ weekly releases, ensuring cross-browser compatibility, responsive design, and WCAG accessibility standards with 100% on-time launch success • Query and analyze real-time campaign metrics (CTR, clicks, opens) using OpenSearch and Swagger APIs, building data visualizations and dashboards to inform optimization decisions • Collaborate with Product, Engineering, and Design teams to translate customer feedback into feature improvements, delivering 2 features and 3 critical bug fixes that prevented enterprise launch delays • Translate Figma/Photoshop designs into pixel-perfect HTML/CSS/JavaScript implementations, ensuring design fidelity while maintaining performance optimization and web standards • Develop automation tools and reusable code libraries with JavaScript, HTML, CSS, and AWS that improve team efficiency by 20% and streamline deployment workflows ### Graphic Designer & Web Developer @ Undisclosed Jan 2020 – Jan 2025 | New York City Metropolitan Area • Leading UI/UX design for 150+ components (layouts, newsletters, web pages, and Google ads) boosting user experience, subscriptions, and click-through rates by 25%. • Redesigning a newsletter signup page for 788k subscribers using Adobe XD, HTML, CSS, JavaScript, and Sailthru, resulting in a 33% increase in annual signups. • Developing 80+ marketing landing pages, using Adobe XD, WordPress, VS Code, HTML, CSS and JavaScript, boosting website pageviews by 68% over 4 years. • Designing +15 graphics, enhancing user experience and cutting user signup time by 50%. • Creating 20+ weekly designs for marketing materials (print ads, newsletter templates, logos, web graphics and illustration), saving $30k in contractor costs with a library of 80+ digital assets using Adobe Photoshop, Illustrator and InDesign. • Design HTML email templates, boosting open rates by 29%, 16% in click-through rates. ### Digital Designer @ Pursuit Jan 2019 – Jan 2020 | Long Island City, New York • Led brand identity and responsive UI/UX for 15+ landing pages, enhancing digital presence. Achieved this using HTML, CSS, SquareSpace and design principles. • Created 100+ digital assets, increasing web traffic and engagement across all channels. • Enhanced mobile responsiveness design, and brand consistent across the entire website. • Captured photography at 20+ events, boosting brand exposure and partnerships with companies such as Twitter, iHeartMedia and Facebook. ### Digital Designer @ Mud Magazine Jan 2018 – Jan 2020 | Fairfield, Connecticut ### Social Media Manager @ Chipry Jan 2019 – Jan 2019 | Veracruz Area, Mexico ### Resident Assistant @ Lynn University Jan 2018 – Jan 2019 | Boca Raton, Florida As a Resident Assistant at Lynn University, I am responsible for creating a safe and positive living environment for freshmen students. My responsibilities include, conducting health and safety room inspections, organizing community events, and mediating conflicts among residents. ### Student Ambassador @ Lynn University Jan 2017 – Jan 2019 | Boca Raton, Florida As a student ambassador, I welcome perspective Lynn students and their families to Lynn University and take them on campus tours. My responsibilities include providing quality customer service and hospitality, passionately representing Lynn University, and contributing to the success of the admissions team. ### Activities Lead @ MLA Move Language Ahead Jan 2018 – Jan 2018 | Boca Raton, Florida Responsible for entertaining students through a variety of activities, which you will both lead and partake in. The contract will include duties such as: activities (both on & offsite), residential supervision (meals and bed supervision) and general duties. ### Photographer @ Lynn iPulse Jan 2018 – Jan 2018 | Boca Raton, Florida Area Lynn University’s student-run publication reports news relating to Lynn University and the Boca Community. My responsibilities include taking proffesional photographs and editing visuals. I attend editorial meetings and capture photographs at school events to compliment news articles. ## Education ### Master in Web Engineering Universidad Internacional de La Rioja ### Certificate in Digital Project Management MIU City University Miami ### TryHackMe ### freeCodeCamp ### Digital Art & Design in Digital Arts Lynn University ## Contact & Social - LinkedIn: https://linkedin.com/in/cristigtzname - Portfolio: https://bycris.netlify.app/ --- Source: https://flows.cv/cristigutierrezname JSON Resume: https://flows.cv/cristigutierrezname/resume.json Last updated: 2026-04-13