Senior Product Design Leader with 15+ years of experience driving strategy, innovation, and team growth at global scale. I led Visa’s first global invoicing platform handling billions in transactions, directed UX for emerging technologies, shaped cross-platform experiences for WhatsApp’s 2.5B+ users, and built and scaled design practices and teams at Genentech. Drawing on my background in Design, Creative Writing, Digital Media, and an Academy Award–winning film project (Life of Pi), I use storytelling to influence collaborators, align teams, and craft strategies that connect business goals with user needs. Today, I’m focused on opportunities where I can drive product strategy, lead high-performing teams, and shape the future of digital experiences at the intersection of design and emerging technologies like AI.
2022 — Now
California, United States
2021 — 2021
San Francisco Bay Area
2018 — 2021
San Francisco, California, United States
2014 — 2018
2010 — 2012
2007 — 2010
Los Angeles, CA
2006 — 2007
2005 — 2006
Cal State Northridge, CA
2001 — 2002
Los Angeles, CA
1998 — 2001
San Jose, CA
Feel free to contact me at cristina@placeholder.flows.cv