# Crx Chai

> Founder & CEO, Fog City Freeze | Product Design Leader (ex-Disney+) | Inventor 170+ Patents | Building Scalable Consumer & Platform Experiences

Location: San Francisco, California, United States
Profile: https://flows.cv/crxchai

I’m a strategic leader in product innovation and design with over 25 years of experience building and scaling digital platforms that create guest-centric, emotionally resonant experiences. I care deeply about the legacy I leave behind, the teams I empower, and the sandcastles I get to build along the way.

At Disney+, I’ve helped grow the platform from its inception to over 120 million global subscribers. I led the design and launch of the Shop Tab, integrating Disney Store experiences directly into the service—generating millions in revenue and significantly boosting engagement. I also spearheaded the award-winning Disney+ app on Apple Vision Pro, blending immersive storytelling with next-gen technology.

Currently, I lead a specialized team focused on interactive features and gaming, collaborating across segments with Parks, Consumer Products, and partners like Apple, Google, and Epic Games to build magical, connected experiences.

I hold over 170 U.S. and international patents, and have helped position the companies I work with as thought leaders in immersive tech and design. Through it all, I’ve stayed focused on what I believe matters most: the guest experience, the stories we tell, and the people we build them with.

## Work Experience
### Founder CEO @ Fog City Freeze LLC
Jan 2024 – Present | San Francisco Bay Area
Founder & CEO of Fog City Freeze, a premium freeze-dried confectionery brand inspired by San Francisco culture and nostalgic storytelling. Built the business from concept to market, leading product innovation, brand development, operations, and go-to-market strategy. Scaled through direct-to-consumer, retail partnerships, and live social commerce, with a focus on high-quality product design, experiential merchandising, and viral content.

### Director UX and Design, Disney+ @ The Walt Disney Company
Jan 2019 – Jan 2026

### Vice President UX and Product Design @ NAGRA
Jan 2018 – Jan 2019

### Senior Director Product Design @ NAGRA
Jan 2017 – Jan 2018

### Director of Product Design @ NAGRA
Jan 2012 – Jan 2017

### Co-Founder/SVP Product and Design/Advisor @ Dijit
Jan 2009 – Jan 2012

### Senior Manager Creative Director @ Open TV Inc
Jan 2007 – Jan 2012 | San Francisco Bay Area

### Lead Designer @ PlayJam
Jan 2002 – Jan 2007 | San Francisco Bay Area

### Senior UI Desginer/Video Editor @ Wink Communications
Jan 1999 – Jan 2002

### Senior Designer Motion Graphics @ Concept Q Design
Jan 1997 – Jan 1999 | San Francisco Bay Area


## Education
### Bachelor of Fine Arts - BFA in Ceramic Arts and Ceramics
UCLA
Jan 1994 – Jan 1997


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/crx-chai

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Source: https://flows.cv/crxchai
JSON Resume: https://flows.cv/crxchai/resume.json
Last updated: 2026-04-07