Visual branding and social media templates for a cafe and gallery space

Delivering a variety of client-loved solutions, including but not limited to website designs, branding kit creation, and innovated user flows.

Shaped product vision and led end-to-end design work for Sonatype's Lifecycle and Firewall features. Responsible for user research, prototyping, design strategy, UI/UX design, and customer feedback and iterative usability testing.

• Shipped 0-1 product tools that improved user understanding of products

• Conducted remote partner interviews, concept validation, and usability testing

• Collaborated with stakeholders, project managers, tech leads, and customer success to ensure design solutions exceeded cross-functional goals

• Cut down site navigation time by over 50% by redesigning the information architecture of client’s website and adding access to previously hidden features leading to increased website traffic

• Consulted chief executives on industry standard design practices

• Established a strong visual identity and evergreen branding guidelines including but not limited to WCAG 2.0 compliant typography, color palette, and type hierarchy

• Trained technical support team on design standards and site maintenance

• Delivered resonant industry-standard promotional event materials; digital/print to a variety of stakeholders

• Created website landing pages, cross-platform, scalable social media ads, physical fliers that were disseminated to the entire Berkeley city population and increasing attendance to over 1000 people to live events