# Crystal L.

> Vice President of Design + Creative

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/crystall

With 15+ years of experience, I live and breathe the creative space. 

Always looking to build cool things, work with smart people, and to experience technology in new and exciting ways. Email or message for more info.

## Work Experience
### Vice President of Design + Creative @ Sommsation
Jan 2023 – Present
Lead creative vision and design strategy across all brand touchpoints, product development, and business
initiatives. Drive Sommsation's evolution as a lifestyle brand through cohesive creative execution and crossfunctional collaboration with CEO, Executive Team, Digital Product, Marketing, Sales, and Events.
• Set creative art direction for Sommsation.com and related brands; act as brand guardian maintaining
consistency across all channels
• Develop and execute campaign-level creative concepts aligned with Marketing and Sales strategies
• Integrate Al tools and workflows into creative pipelines, improving team efficiency and expanding creative capabilities through strategic implementation of generative Al technologies
• Oversee all creative output from internal team and external agency partners. 
• Mentor design team and ensure alignment with design system, brand guidelines, and product requirements
• Partner with SVP of Digital Product on roadmap alignment and drive UX initiatives to improve retention and conversion
• Create pitch decks, brand mockups, and digital product visualizations for business development and investor relations
• Direct creative for digital and physical events, conceptualizing brand thematics and storytelling for large-scale initiatives
• Lead foundational visual and strategic development for new company products and brands

### Head Of Design + Creative @ Sommsation
Jan 2020 – Jan 2023

### Creative & Design Consultant @ Consultant
Jan 2007 – Jan 2023 | World Wide
Provide comprehensive design services including traditional design, video editing, and animations for diverse clientele across multiple industries and geographic locations.

• ReliefWeb, United Nations - Thailand and New York
• Telltale Games - San Rafael, CA
• Bammai - San Francisco, CA
• Stompy Bot Media - New Brunswick, Canada
• NAVAJO Co - San Jose, CA
• ExecScense/Verb Ventures - San Rafael, CA
• Edgemakers - San Francisco, CA
• Koove - Sao Palo, Brazil
• Healthy Habit TV - Sacramento, CA
• Eldridge Industries - NY

### Lead Designer - Consultant @ The St. James
Jan 2020 – Jan 2022

### Product Designer @ Sequoia Consulting Group
Jan 2019 – Jan 2020 | San Francisco Bay Area

### UI/UX Lead @ Telltale Games
Jan 2017 – Jan 2018
Leading various projects, managing designers, developing pipelines, best UI practices, providing scope and production support for UI specific needs.

• Stranger Things (UI Lead)
• Batman Season 2: The Enemy Within (UI Lead)
• Walking Dead 3: A New Frontier (Additional UI Support)

### Sr. UI/UX Artist & Designer @ Wooga
Jan 2016 – Jan 2017 | Berlin Area, Germany
Helped with feature development, wireframing, UX, UI visual style, art management and concepting. Some implementation within Unity, cinematic production, and animation.

### UI Artist @ Telltale Games
Jan 2011 – Jan 2016 | San Rafael, California
Worked on:
Walking Dead: Michonne (PS4, XBone, XBox360, PS3, PC/Mac, iOS, Android)
Walking Dead: 400 Days (PS4, XBone, XBox360, PS3, PC/Mac, iOS, Android)
Tales from the Borderlands (PS4, XBone, XBox360, PS3, PC/Mac, iOS, Android)
Game of Thrones (PS4, XBone, XBox360, PS3, PC/Mac, iOS, Android)
Minecraft: Story Mode (PS4, XBone, XBox360, PS3, PC/Mac, iOS, Android)
The Wolf Among Us (PS4, XBone, XBox360, PS3, PC/Mac, iOS, Android)
Walking Dead Season 2 (XBox360, PS3, PC/Mac, iOS, Android)
Walking Dead Season 1 (XBox360, PS3, PC/Mac, iOS)
Poker Night at the Inventory 2 (XBox360, PS3, PC/Mac, iOS)
Law & Order Legacies (iOS/PC)
Jurassic Park (XBox/PS3/PC)
Hector (iOS)
Monkey Island (iOS)
Back to the Future (iOS)
Sam & Max (iOS)
Batman: A Telltale Series (PS4, XBone, XBox360, PS3, PC/Mac, iOS, Android) - Additional UI

Created and implemented various in-game UI related to obtained company IPs. Worked on cross-platform development and insured usability on the following systems: iOS, Android, Amazon, Playstation, XBox, Wii U and PC/Mac. Authoring of wireframes and user design documentation as well as TRC, TCR and other game specific regulations. Expert knowledge of gaming pipeline from UX functionality, wireframing, art concepting, in-house proprietary tool implementation and animation. Worked with programmers, artist and game designers to create the best user experience possible.

### Design and Industry Lecturer @ San Francisco State University
Jan 2014 – Jan 2014 | San Francisco
Invited to be the visiting lecturer for the Spring Semester of 2014. Managed a class of 28 students ranging from Sophomores to Seniors. Designed a semester course based on basic HTML & CSS with a central focus on UI/UX design for the Design and Industry Department of San Francisco State University


## Education
### B.S in Visual Communication Design
San Francisco State University

### AA in Liberal Arts
American River College


## Contact & Social
- LinkedIn: https://linkedin.com/in/crystallangley
- Website: https://www.sommsation.com

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Source: https://flows.cv/crystall
JSON Resume: https://flows.cv/crystall/resume.json
Last updated: 2026-04-05