As a Senior UX Designer on the Digital Transformation team, I have played a critical role in developing cutting-edge products that help forecast energy usage and grid impacts. These products align with the company's goal of achieving net-zero carbon emissions by 2050.

Utilizing human-centered design principles, I've taken the lead in conceptualizing, strategizing, and executing the development of customer experiences across multiple touchpoints. Working closely with my team, as creative point-of-contact for product, business, and decision-makers, I have created holistic end-to-end experiences that enhance the overall customer experience.

Through careful user research, persona development, and iterative prototyping, I've ensured that every aspect of the products resonates with users' needs and aspirations, while working in an agile environment.

I have driven innovation and creativity, resulting in exceptional design solutions that surpass expectations. By fostering a collaborative and productive work environment, I have enabled the team to deliver impactful results that drive business growth and customer satisfaction.

Worked closely alongside stakeholders in product, sales, and development, actively engaged in requirements gathering, proposed innovative features, and delivered critical feedback. Meticulously crafted wireframes, polished designs and prototypes, contributing indispensable insights that played a pivotal role in shaping the trajectory of our flagship streaming TV product, MobiTV Connect. This product achieved remarkable success, being successfully deployed to over 120 customers nationwide.

I served as a decisive influence in all aspects of the UX decision-making process, leveraging my extensive expertise to steer the design direction. By conducting comprehensive user research, leading in-house user-testing and facilitating focus groups, I ensured that the design decisions were grounded in a deep understanding of user behaviors and preferences.

This meticulous combination of research, innovation, and design underscored my dedication to delivering exceptional user experiences that consistently exceeded expectations. Whether refining wireframes or leading strategic design discussions, I was dedicated to driving impactful results that resonated with both users and the organization's goals.

Led the establishment, mentorship, and guidance of an amazing team of designers, UI engineers, and a diverse group of contractors. Collaborated closely with external talent agencies and HR to hire and strategically nurture our team's growth in alignment with shifting business priorities. Managed job requisitions, orchestrated seamless cooperation with accounting and HR on budgeting, and conducted comprehensive interviews while overseeing year-end performance reviews.

Effectively integrated my team's efforts with marketing and product initiatives, achieving remarkable outcomes through our user-centered design approach. My leadership paved the way for my team's pivotal role in driving the UI/UX aspects of several high-impact projects, including: MobiTV Connect, C Spire TV, AT&T Mobile TV, T-Mobile TV, Sprint Spot, US Cellular TV, and NFL Mobile.

This multifaceted leadership extended to fostering cross-functional teamwork, refining intricate design processes, and consistently achieving results that surpassed expectations. By instilling a foundation of collaborative design practices, I ensured our efforts were strategically aligned with the organization's overarching objectives.

As the Principal UX/Product Designer for MobiTV, NFL Mobile, VCast TV, and The Club brand of AT&T Mobile music artist mobile websites, I employed effective user-centered design processes.

Conducting thorough research, I gained insights into user behaviors, guiding design decisions. Collaborating across teams, I facilitated ideation sessions to generate innovative concepts. I led wireframing and prototyping efforts, creating seamless user interfaces that merged function and style.

I championed usability testing and iterative feedback loops to align projects with user needs. This agile approach ensured adaptable designs, responsive to evolving requirements.

This approach yielded user-centric, visually appealing, and functional designs. Whether optimizing MobiTV, enhancing NFL Mobile, or branding AT&T's mobile websites, my commitment to streamlined UX processes consistently delivered results.

Designed and developed web and mobile websites, text-2-screen applications, and marketing collateral for brands such as Anheuser Busch, NFL, Victoria Secret, Oberto, Doritos, GameStop, and JCPenney. Developed text-2-screen applications in Adobe Flash for AT&T Cotton Bowl and the Dallas Cowboys, both displayed at AT&T Stadium during halftime.