Led end-to-end UI/UX design for multiple MVPs and production web and mobile applications, owning the full lifecycle from concept through launch. Delivered 0→1 B2B and SaaS products by translating complex business goals into scalable, user-centered experiences. Collaborated with 50+ clients, including Fortune Global 500 companies, startups, enterprises, and non-profits, completing 100+ projects on time and driving strong client satisfaction and repeat engagements. Led user research initiatives—including user interviews, A/B testing, persona development, and journey mapping—to inform data-driven design decisions. Designed core UX artifacts such as user flows, wireframes, interactive prototypes, design systems, and in-app visuals, while partnering

closely with CEOs, founders, developers, and marketing teams to advocate for users and align design solutions with business and technical objectives.

Collaborate with clients included Adobe, Datapelago, Booming Tech, Truebill. etc.

Tools & Platforms:

UI/UX/CX: Figma, Adobe XD, Miro

Visual Design: Adobe Photoshop, Illustrator, InDesign, Canva

User Research: Dovetail, UserTesting

Design Systems: Figma, Zeroheight

Websites: WordPress, Shopify, GoDaddy, Wix

Content & Productivity: Notion, Google Suite, Microsoft Suite

Project Management: Monday.com, Asana, Jira

📩 If interested in collaborating, please reach out: cynthiacchong@gmail.com

Lead, mentor, and inspire a team of talented designers and engineers, driving the design strategy to align with our social meetup app's goals while maintaining high standards of quality and brand consistency. Overseeing the zero-to-one product, design projects, collaborate with cross-functional teams, manage brand guidelines, and ensure user-centered design solutions that enhance user engagement and satisfaction.

• Fundraising, including investor applications to support company growth and sustainability.

• Define and execute the product and design strategy in alignment with company visions and goals.

• Identify market trends, opportunities, and potential partnerships to drive growth.

• Mentor and support team members to maximize their potential and contribution to the company.

• Foster a culture of creativity, collaboration, and continuous improvement towards the projects.

• Ensure product quality and scalability while maintaining a user-centric approach.

• Implement marketing and communication strategies to increase brand awareness and user acquisition.

Tools:

• UI/UX/CX: Figma, Miro

• Visual: Adobe Suite PS/AI, Canva

• Research: In-person Interviews, Typeform Survey

• Design System: Figma

• Websites: Wordpress

• Content: Google Suite, Microsofts Suite

• Management: Monday, Jira

• Communication: Slack, Email

• Funding: Coffee Chat with Investors, MiriclePlus, Y Combinator

Collaborate closely with marketing, e-commerce, Project Management Office (PMO), and social teams. Responsible for the design and maintenance of web-oriented content including B2C & B2B corporate sites, e-commerce sites, microsites, social platforms, and emails.

• Seamlessly infuse Western Digital’s brand identity, visuals, and tone of voice into all digital communications including email campaigns, seasonal, evergreen, and core digital content.

• Translate marketing and branding strategies into successful, engaging creative content and interfaces.

• Collaborate effectively with cross-functional teams, including copywriters, fellow designers, producers, and the operations team.

• Respond to design changes under different user scenarios across various devices swiftly

• Present creative vision, concepts, and works in progress to leadership, stakeholders, and peers.

• Take full ownership of projects from concept through production.

• Work autonomously when needed and manage multiple projects within tight deadlines.

Tools:

• UI/UX/CX: Adobe XD

• Visual: Adobe Suite PS/AI/ID

• Design System: Adobe XD

• Management: Jara, Teams

Responsible for facilitating the creation of experiences through systems level thinking, high quality design artifacts, and creative solutions. Directly report to the Chief Strategy & Innovation Officer, working with managers ranging from Manager-level to VP-level. Deep empathy for the customer, big picture thinking, continuous curiosity, and a natural inclination to challenge the status quo. Professional hands-on experience designing polished user interfaces with additional training, background or knowledge in both User Experience (UX) and Human-Centered Design (HCD).

• Lead and/or support the creation of innovative, user-centered designs, from initial concept to post-launch iterations, following modern techniques and current best practices for creating digital experiences

• Effectively present design recommendations, user interactions and rationale to FreshForm’s senior staff and the client’s stakeholders throughout all aspects of the process

• Collaborate on design solutions with strategists, designers, and developers as part of a sprint team

• Define the visual and user interface design for enterprise level design systems to be used across products, brands and digital interfaces

• Create accessible, inclusive and memorable interactions for a variety of digital and physical touch points along the customer journey

• Ensure design deliverables and proposed features maintain feasibility and are aligned with project scope and timeline

• Create style guides with various user states, UI elements and breakpoints to demonstrate interactivity and assist in the transition of a project from design to development

• Influence the strategy and produce user experience deliverables such as user flows, wireframes, and site maps

• Adobe Suite - Illustration and Mockup

• Figma - Wireframes, Mockup, and Interactive Prototype

• Zeroheight - Design System

• Miroboard - Workshops & Collaboration

• Google Drive/ Monday.com - Project Management

• Zoom/ Slack - Team Communication

Execute in a senior-level role supporting and identifying opportunities regarding automation, process, design, file format, and technical improvements. Expertise includes utilizing photoshop comps, and output web graphics to update product imagery and UI elements. Utilize Version Control System to check-in web graphics and visual assets.

• Optimize efficient production and localization workflows using slices, smart objects, and layer comps through structuring Photoshop comps.

• Administer final review of deliverables to ensure flawless layout, images, text, and links.

• Cultivate strong working relationships designers, developers, and engineers to ensure transparency of information and problem resolution through collaboration.

• Showcase leadership through coordinating training of newer team members with support from team leads and production managers.

Tools:

• Adobe Photoshop - Optimize Product Imagery​​​​​​​ (Hardware & Screen)

• Radar - Projects Tracker

• Git & Tower - Commit Images

• Box & Quip - File Sharing

• Slack & Webex - Team Communication