# Cynthia Chong > Founding UI/UX Designer | Zero to One | Designing Human-Centered Digital Experiences | ex-Apple | ex-WD | Trilingual | DBA Location: Fremont, California, United States Profile: https://flows.cv/cynthiachong Not your usual designer. I've been designing and building products for 7+ years. Led design teams (1→4 designers). Managed cross-functional orgs (10+ people). Drove real impact for clients: - 80%+ satisfaction increases - 100% sign up rate - 100+ completed projects Career highlights: - Co-Founder & UIUX Design Lead @Meetomate Led 10+person team from 0→1 and scale challenges I am a first-generation immigrant to the U.S., fluent in three languages, and a designer fueled by empathy, curiosity, and a never-give-up spirit. My journey began long before I picked up a design tool—I’ve traveled to 10+ countries, exploring how culture shapes human thinking and behavior. When COVID hit, my empathy naturally drew me to small business owners and individuals striving to make an impact. With my skills, I helped 50+ clients—from building brands, MVPs, and products to designing logos and graphics. But I realized that while I loved creating, I wanted to grow in ways that truly connect with people. During my time away from the corporate world, I noticed a common thread among peers: loneliness, disconnection, and an overreliance on screens. That insight led me to co-found Meetomate, a platform connecting users through shared hobbies and real human interaction. In 2026, I expanded my perspective further—learning from babies, kids, and seniors to understand human behavior across generations. Becoming a caretaker and mentor was transformative; it deepened my empathy and taught me the real power of human connection. Now, I’m ready to bring this experience back to the corporate world—as a UI/UX designer who doesn’t just design interfaces but designs for humans. If you’re interested in hearing more about my story, I’d love to connect for a coffee chat, online or in person! Language: Cantonese, English, and Mandarin. Contact me: Emil: cynthiacchong@gmail.com ## Work Experience ### Founding Designer/ UIUX researcher @ Unknown Jan 2020 – Present Led end-to-end UI/UX design for multiple MVPs and production web and mobile applications, owning the full lifecycle from concept through launch. Delivered 0→1 B2B and SaaS products by translating complex business goals into scalable, user-centered experiences. Collaborated with 50+ clients, including Fortune Global 500 companies, startups, enterprises, and non-profits, completing 100+ projects on time and driving strong client satisfaction and repeat engagements. Led user research initiatives—including user interviews, A/B testing, persona development, and journey mapping—to inform data-driven design decisions. Designed core UX artifacts such as user flows, wireframes, interactive prototypes, design systems, and in-app visuals, while partnering closely with CEOs, founders, developers, and marketing teams to advocate for users and align design solutions with business and technical objectives. Collaborate with clients included Adobe, Datapelago, Booming Tech, Truebill. etc. Tools & Platforms: UI/UX/CX: Figma, Adobe XD, Miro Visual Design: Adobe Photoshop, Illustrator, InDesign, Canva User Research: Dovetail, UserTesting Design Systems: Figma, Zeroheight Websites: WordPress, Shopify, GoDaddy, Wix Content & Productivity: Notion, Google Suite, Microsoft Suite Project Management: Monday.com, Asana, Jira 📩 If interested in collaborating, please reach out: cynthiacchong@gmail.com ### Co-Founder & UIUX Design Lead @ Meetomate Jan 2024 – Jan 2025 | United States Lead, mentor, and inspire a team of talented designers and engineers, driving the design strategy to align with our social meetup app's goals while maintaining high standards of quality and brand consistency. Overseeing the zero-to-one product, design projects, collaborate with cross-functional teams, manage brand guidelines, and ensure user-centered design solutions that enhance user engagement and satisfaction. • Fundraising, including investor applications to support company growth and sustainability. • Define and execute the product and design strategy in alignment with company visions and goals. • Identify market trends, opportunities, and potential partnerships to drive growth. • Mentor and support team members to maximize their potential and contribution to the company. • Foster a culture of creativity, collaboration, and continuous improvement towards the projects. • Ensure product quality and scalability while maintaining a user-centric approach. • Implement marketing and communication strategies to increase brand awareness and user acquisition. Tools: • UI/UX/CX: Figma, Miro • Visual: Adobe Suite PS/AI, Canva • Research: In-person Interviews, Typeform Survey • Design System: Figma • Websites: Wordpress • Content: Google Suite, Microsofts Suite • Management: Monday, Jira • Communication: Slack, Email • Funding: Coffee Chat with Investors, MiriclePlus, Y Combinator ### UX Designer @ Western Digital Jan 2023 – Jan 2024 | Irvine, California, United States Collaborate closely with marketing, e-commerce, Project Management Office (PMO), and social teams. Responsible for the design and maintenance of web-oriented content including B2C & B2B corporate sites, e-commerce sites, microsites, social platforms, and emails. • Seamlessly infuse Western Digital’s brand identity, visuals, and tone of voice into all digital communications including email campaigns, seasonal, evergreen, and core digital content. • Translate marketing and branding strategies into successful, engaging creative content and interfaces. • Collaborate effectively with cross-functional teams, including copywriters, fellow designers, producers, and the operations team. • Respond to design changes under different user scenarios across various devices swiftly • Present creative vision, concepts, and works in progress to leadership, stakeholders, and peers. • Take full ownership of projects from concept through production. • Work autonomously when needed and manage multiple projects within tight deadlines. Tools: • UI/UX/CX: Adobe XD • Visual: Adobe Suite PS/AI/ID • Design System: Adobe XD • Management: Jara, Teams ### Experience Designer @ FreshForm. Jan 2021 – Jan 2023 Responsible for facilitating the creation of experiences through systems level thinking, high quality design artifacts, and creative solutions. Directly report to the Chief Strategy & Innovation Officer, working with managers ranging from Manager-level to VP-level. Deep empathy for the customer, big picture thinking, continuous curiosity, and a natural inclination to challenge the status quo. Professional hands-on experience designing polished user interfaces with additional training, background or knowledge in both User Experience (UX) and Human-Centered Design (HCD). • Lead and/or support the creation of innovative, user-centered designs, from initial concept to post-launch iterations, following modern techniques and current best practices for creating digital experiences • Effectively present design recommendations, user interactions and rationale to FreshForm’s senior staff and the client’s stakeholders throughout all aspects of the process • Collaborate on design solutions with strategists, designers, and developers as part of a sprint team • Define the visual and user interface design for enterprise level design systems to be used across products, brands and digital interfaces • Create accessible, inclusive and memorable interactions for a variety of digital and physical touch points along the customer journey • Ensure design deliverables and proposed features maintain feasibility and are aligned with project scope and timeline • Create style guides with various user states, UI elements and breakpoints to demonstrate interactivity and assist in the transition of a project from design to development • Influence the strategy and produce user experience deliverables such as user flows, wireframes, and site maps • Adobe Suite - Illustration and Mockup • Figma - Wireframes, Mockup, and Interactive Prototype • Zeroheight - Design System • Miroboard - Workshops & Collaboration • Google Drive/ Monday.com - Project Management • Zoom/ Slack - Team Communication ### Sr. Graphic Production Artist @ Apple Jan 2020 – Jan 2021 Execute in a senior-level role supporting and identifying opportunities regarding automation, process, design, file format, and technical improvements. Expertise includes utilizing photoshop comps, and output web graphics to update product imagery and UI elements. Utilize Version Control System to check-in web graphics and visual assets. • Optimize efficient production and localization workflows using slices, smart objects, and layer comps through structuring Photoshop comps. • Administer final review of deliverables to ensure flawless layout, images, text, and links. • Cultivate strong working relationships designers, developers, and engineers to ensure transparency of information and problem resolution through collaboration. • Showcase leadership through coordinating training of newer team members with support from team leads and production managers. Tools: • Adobe Photoshop - Optimize Product Imagery​​​​​​​ (Hardware & Screen) • Radar - Projects Tracker • Git & Tower - Commit Images • Box & Quip - File Sharing • Slack & Webex - Team Communication ### Graduate Grader @ DePaul University Jan 2019 – Jan 2019 | Greater Chicago Area Assisted the faculty member for the following course: IT411: Scripting for Interactive Systems Introductory scripting for developing interactive web pages. Overview of HTML and CSS. Elementary programming concepts using JavaScript for learning control structures, functions, arrays, and object use. User interface development concepts include event handling and use of JavaScript libraries such as jQuery. Review of web clients, servers, and architecture. HCI406: Web Site Design for HCI Web design introduced in a user-centered context. Application of visual design principles and common design patterns for web sites and mobile interfaces. Page markup using HTML and CSS addressing responsive web design, accessibility, and search engine optimization. Tools: • Brackets - HTML,CSS, JavaScript ### Data Control Adminstrator Assistant @ DePaul University Jan 2019 – Jan 2019 | Greater Chicago Area Data entry projects and responsibilities (70%). Verifies Biographic and Demographic Information (25%). Other duties as Assigned (5%). Review or research errors and enter corrections into computer. Contacts originators of source documents to resolve questions, inconsistencies, or missing data. Provides routine office support such as front desk welcoming, making copies, faxing, answering phones, prepares correspondence for mailing, and delivering and picking up correspondence. Updated total of 500+ data in database and researched 15000+ alumni information. ### Graphic Designer (Hyundai Motor America) @ URi Global, Inc Jan 2017 – Jan 2018 | Torrance, Los Angeles Executed in a leadership role through providing design and production concepts to perform projects oversight. Expertise included prepare necessary files for web, digital, and print productions, supported design related tasks existing and future clients. • Conceptualized, designed, and produced original and creative advertisements for clients. • Engaged in collaborative communication between marketing team, interactive team and creative team to ensure optimal project outcomes. • Created and designed graphics for advertising campaigns and promotional events, including graphical presentations and in-store display graphics using color, type, illustration, photography, animation, and various print techniques. • Impressive client list included Hyundai Motor America, Nongshim, and China Airlines, etc. Tools: • Adobe Illustrator - Logo and graphics • Adobe Photoshop - Photo editing • Adobe InDesign - Full line and digital printing ### Magic Memories Photographer @ LEGOLAND California Resort Jan 2017 – Jan 2017 | Carlsbad, San Diego A fearless approach to capturing memories and creating exceptional experiences for Legoland's guests. Learning and adapting to photography styles, with a motivation to excel in sales performance. ### Graphics Director @ UC Davis Picnic Day Jan 2016 – Jan 2017 | UC DAVIS Served in a management role in the design of visuals and graphic identity for the organization which included logo, posters, letterhead, schedule of events, t-shirts, frisbee, buttons, social media posts, award certificates, and other materials as requested by the Chair and Directors. Event held 70,000 attendees, published 10,000 schedules of events, sold over 900 shirts, distributed 350 frisbees and gave away 500 buttons. Tools: • Adobe Photoshop - Photo editing • Adobe Illustrator - Logo, sponsorship package, posters, and all graphics elements etc. • Adobe InDesign - Schedule of Events and board report • Adobe AfterEffect - Video ### Mobile Graphics Designer @ CaringDr Corporation Jan 2016 – Jan 2016 Modified photographs and created mobile online games to help strengthen the memories of elderly, visualizes and prototypes concepts given from the CEO, and works with software developers and technical lead throughout pre-production and production. Tools: • Pen & Paper - Sketching for the characters of the story • Excel - Storyline and notes taking • Adobe Photoshop - Photos editing • Adobe Illustrator - Photos editing • GIMP- Photos editing​​​​​​​ ## Education ### Doctor of Business Administration (DBA) in Business Intelligence & Data Analytics (BIDA) Westcliff University ### Master of Science (M.S.) in Human Computer Interaction DePaul University ### Bachelor of Arts (B.A.) in Design University of California, Davis ### Bachelor of Arts (B.A.) in Art Studio University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/cynthiachongcc - Portfolio: https://cynthia-chong.com --- Source: https://flows.cv/cynthiachong JSON Resume: https://flows.cv/cynthiachong/resume.json Last updated: 2026-04-13