• Work closely with CEO and engineers to define goals and objectives of each new project

• User marketing research

• Creating workflows, wireframing, mock-ups and prototyping

• Coordinate usability test

• Documentation of design guidelines

• Reduced onboarding friction by 30% through usability testing and iterative UI design.

• Increased campaign participation by designing intuitive, responsive experiences informed by shopper behavior data.

• Accelerated launch readiness by aligning stakeholders around a centralized Figma design system and scalable workflows.

• Enhanced accessibility with WCAG-compliant designs for both Android and web.

• Influenced roadmap decisions through user research synthesis and close PM collaboration.

• Translated complex datasets into accessible visuals to improve internal and public understanding.

• Enabled faster decision-making on COVID vaccine distribution through impactful presentation design.

• Built a cohesive style guide and branded components for technical implementation.

• Delivered high-fidelity flows and interactive prototypes that reduced dev cycle time by 30%.

• Improved conversion and user retention through onboarding UX and A/B-tested checkout flows.

• Created a 20+ component design system adapted for regional visual preferences.

Led the design of the first generation of Sally the Salad Robot, collaborating closely with the CEO, engineers, and marketing team to bring a groundbreaking food-tech product to market.

Developed and implemented a user-centered design methodology that helped shape the brand identity and design language of Chowbotics.

Designed, prototyped, and tested the product’s touch-based User Interface, ensuring a seamless experience for end users in high-traffic environments like hospitals, offices, and universities.

Played a key role throughout the entire product development lifecycle, from concept to final launch, integrating industrial design and UX into a cohesive solution.