Product design leader for TikTok Ads

• Spearheaded user experience initiatives for Quorum, enhancing the public affairs platform's usability and engagement.

• Led cross-functional teams to develop innovative features that improved client satisfaction by 30%.

• Drove user research and usability testing, leading to a 25% increase in user retention rates.

• Accelerated UX design careers by teaching the Design Leadership course at BrainStation.

• Focused on Visionary Leadership, Design Strategy & Innovation, and Leading Design Talent.

• Fostered a collaborative learning environment, enhancing student engagement and retention.

• Contributed to the growth of the UX community in Miami through workshops and mentorship.

Increased tool adoption and user engagement for Business Messaging, by driving product strategy and elevating design excellence. Aligned design vision with business goals, enabling 9M+ businesses to connect with their customers globally across messaging apps (WhatsApp, Instagram, Facebook) while upholding the integrity and privacy of user data. Developed design standards for business messaging platform.

Enabled 35M+ advertisers world-wide to reach their customers on Ads Manager (ad measurement & insights, analytics, and campaign creation tools)