# Cynthia H. > UX Design Leader | Previously at Meta/Facebook, Yahoo!, Nokia Location: United States, United States Profile: https://flows.cv/cynthiah Seasoned design leader in strategic player-coach management, leading teams to deliver valuable enterprise and consumer solutions for startups and Fortune 500 companies. 20+ years as an innovator skilled at envisioning strategy and creating customer-centric experiences for billions of people. Proven track record of 8+ years of people management, building and scaling UX teams in a culture built on people-first. Adept at identifying and resolving organizational challenges, driving cross-product group alignment, and optimizing design operations. Through my journey, I've developed expertise in Ads Products, Social Media, Government Affairs, Growth, Business Messaging, and Telecommunications. Innovations recognized by USPTO with three patents. ## Work Experience ### Design Leader @ TikTok Jan 2025 – Present | San Jose, California Product design leader for TikTok Ads ### Director, User Experience @ Quorum Jan 2024 – Jan 2024 | Washington, District of Columbia • Spearheaded user experience initiatives for Quorum, enhancing the public affairs platform's usability and engagement. • Led cross-functional teams to develop innovative features that improved client satisfaction by 30%. • Drove user research and usability testing, leading to a 25% increase in user retention rates. ### Educator, UX Leadership @ BrainStation Jan 2023 – Jan 2023 | Miami, Florida • Accelerated UX design careers by teaching the Design Leadership course at BrainStation. • Focused on Visionary Leadership, Design Strategy & Innovation, and Leading Design Talent. • Fostered a collaborative learning environment, enhancing student engagement and retention. • Contributed to the growth of the UX community in Miami through workshops and mentorship. ### Senior Product Design Manager, Business Messaging @ Meta Jan 2021 – Jan 2023 | Menlo Park, California Increased tool adoption and user engagement for Business Messaging, by driving product strategy and elevating design excellence. Aligned design vision with business goals, enabling 9M+ businesses to connect with their customers globally across messaging apps (WhatsApp, Instagram, Facebook) while upholding the integrity and privacy of user data. Developed design standards for business messaging platform. ### Product Design Manager, Ads Products (Monetization) @ Meta Jan 2018 – Jan 2021 | Menlo Park, California Enabled 35M+ advertisers world-wide to reach their customers on Ads Manager (ad measurement & insights, analytics, and campaign creation tools) ### Senior Product Designer, Ads Products (Growth) @ Meta Jan 2015 – Jan 2018 | Menlo Park, California - Principal designer for mobile Ads Manager app and mobile web, a dedicated experience for advertisers on Meta to create and manage ads on the go. - Developed mobile design standards for React Native. -Grew user base from XX to XX weekly active users and increased revenue from $XX weekly revenue in two years. ### UX Design Lead @ Yahoo Jan 2014 – Jan 2015 | Sunnyvale, California Redesigned Yahoo!’s portfolio of mobile apps to significantly grow user engagement, including hero products, Yahoo! Finance and Yahoo! Search. ### Design Manager @ Yahoo Jan 2013 – Jan 2014 ### Senior Interaction Designer @ Yahoo Jan 2010 – Jan 2013 ### Principal Product Designer @ Promptu Systems Jan 2009 – Jan 2010 | Menlo Park, California • Spearheaded the design and development of ShoutOUT, the first voice-to-SMS app for iPhone. • Drove product planning and design processes to ensure user-centric features and seamless functionality. • Collaborated with cross-functional teams in Australia to align product vision and enhance user experience. • Achieved a significant milestone in mobile communication, positioning Promptu Systems as an innovator in the tech landscape. ### UX Design Lead @ Nokia Mobile Phones Jan 2006 – Jan 2009 | San Diego, California • Led collaboration with three co-development partners to successfully integrate and test mobile devices, ensuring seamless launches for CDMA feature phones. • Acted as the UX lead liaison for Verizon Wireless, enhancing communication and project alignment with North America's primary partner. • Researched emerging mobile technologies to recommend innovative solutions, improving product differentiation and user experience across global markets. ### UI Designer @ Nokia Mobile Phones Jan 2003 – Jan 2006 • Owned the design of CDMA mobile phone feature interfaces, ensuring alignment with brand guidelines. • Collaborated with the usability team to conduct studies, cognitive walkthroughs, and heuristic evaluations. • Applied user-centered design principles to meet both internal and external customer requirements. ### Human Factors Engineer @ Phogenix Imaging Jan 2001 – Jan 2002 | San Diego, California • Collaborated with cross-functional teams to design and develop a commercial digital imaging kiosk for retailers. • Conducted user research and usability testing to enhance the customer experience, resulting in a 25% increase in user satisfaction. • Played a key role in establishing foundational processes that contributed to the evolution of digital labs in retail environments. ## Education ### Bachelor of Science - BS in Cognitive Science, Human-Computer Interaction UC San Diego ### MIT xPRO ## Contact & Social - LinkedIn: https://linkedin.com/in/cynthiashuynh - Portfolio: http://www.coroflot.com/CynthiaHuynh --- Source: https://flows.cv/cynthiah JSON Resume: https://flows.cv/cynthiah/resume.json Last updated: 2026-04-13