# Cynthia Moir

> Product Designer at IMG

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/cynthiamoir

👋Hello! Whereas some designers see constraints; I see a roadmap. By blending my roots in market research with a passion for sports and health tech, I aim create thoughtful digital products that help people live better lives.

Outside of Figma you'll often find me running, biking, or swimming throughout SF — I don’t just design health tech; I’m the target user :) 

Feel free to reach out -- I would love to chat about all things design related!

## Work Experience
### Product Designer @ IMG Academy
Jan 2025 – Present

### User and Market Research Team Lead @ Atheneum
Jan 2022 – Jan 2025 | San Francisco Bay Area

### Associate – Global Market Insights @ Atheneum
Jan 2021 – Jan 2021 | San Francisco, California, United States

### UX Designer @ Athleads Inc.
Jan 2023 – Jan 2024
Design MVP of a social athlete recruitment management (ARM) mobile application:

- Conduct both athlete and coach user interviews understanding pain points, successes, use cases
- Develop personas, user stories, and user journey for both audiences use cases
- Design high fidelity screens and prototyping to begin usability testing.
- Establishing and maintaining a comprehensive design system to ensure interface consistency.
- Collaborate with engineering team, project manager, marketing team, and stakeholders to gather feedback and facilitate seamless progress.

### UX/UI Designer @ Rising Solutions L.L.C.
Jan 2023 – Jan 2024 | Washington DC-Baltimore Area
Design a health-centered B2B calendar solution involving: 
- Analyzing and consolidating user research to provide insights towards developing a user centered product.
- Sketching solutions and creating wireframes in alignment with the company's MVP and tailored to meet users' specific needs
- Developing high fidelity screens and prototyping to begin usability testing.
- Establishing and maintaining a comprehensive Style Guide to ensure interface consistency.
- Collaborate with the project manager, marketing team, development team, and stakeholders to gather feedback and facilitate seamless progress.

### Business Immigration Analyst @ Fragomen
Jan 2020 – Jan 2021

### Global Sustainability Communications and Policy Analyst @ U.S. Green Chamber of Commerce
Jan 2019 – Jan 2020
I conduct research on global sustainable policy as well as correspond with foreign businesses and leaders centered around business sustainability. I am also a part of this organization’s communications work through writing and designing documents and pamphlets.

### Public Policy and Communications Intern @ Auckland Action Against Poverty
Jan 2018 – Jan 2018 | Auckland, New Zealand
Conducted research and wrote welfare policy for the organization's role in the Labour Government's welfare reform initiative. I also took part in communications and public relations in reaching out to the surrounding community using the database Nation Builder.

### Human Resources Intern @ MYCOM CORPORATION
Jan 2017 – Jan 2017 | San Jose, California
Managed administrative tasks, such as interfacing with domestic and international clients, developed customer product knowledge; increased international import and export experience by shadowing management


## Education
### Bachelor's degree in Political Science and Psychology
Boston University

### UX/UI Design Certification in UX/UI Design
Springboard

### Law
University of Auckland


## Contact & Social
- LinkedIn: https://linkedin.com/in/cynthia-moir
- Portfolio: https://www.cynthiamoir.studio.site

---
Source: https://flows.cv/cynthiamoir
JSON Resume: https://flows.cv/cynthiamoir/resume.json
Last updated: 2026-04-13