Executive Strategy & Leadership: Partner directly with senior leadership to translate abstract market concepts into high-stakes pitch decks and executive presentations, securing stakeholder buy-in for multi-year seasonal strategies and Private Brand initiatives.

End-to-End Creative Execution: Manage the full creative lifecycle for the Trend department as the sole designer, producing all branding, motion graphics, short-form video, and digital assets to ensure a cohesive visual identity across all internal and external touchpoints.

Data-Driven Visual Storytelling: Synthesize complex consumer behavior data and macro research into high-fidelity visual frameworks and product roadmaps, enabling private brand teams to convert market trends into actionable business goals.

Strategic Market Research: Conducted firsthand field research in emerging markets to uncover white-space opportunities.

Led iterative design cycles using user interviews, A/B testing, and Figma prototyping, boosting conversion rates by 53% through Agile UX.

Redesigned mobile flow and map feature to simplify grocery discovery for parents; implemented

a cohesive design system to enhance usability across touchpoints.

Collaborated with engineers in weekly standups and async design reviews to ensure feasibility,

resolve edge cases, and support smooth rollout.

Ran usability tests and rapid iterations to refine the student project page, improving perceived ease

of use by 32% through Lean UX.

Collaborated with cross-functional teams and led visual design direction using Figma and FigJam.