# Cynthia R. > Visual Designer & Product Designer | Specialized in Brand Systems & Digital Experiences Location: Palo Alto, California, United States Profile: https://flows.cv/cynthiar I am a Lead Designer with over 8 years of experience in brand visual storytelling and digital products. Currently leading the design function for Macy’s Trend & Forecasting division, I specialize in translating complex consumer data into high-fidelity visual frameworks and executive-level strategies. My work focuses on building scalable design systems and internal digital platforms that bridge the gap between abstract ideas and functional tools. I’m interested in the "how" as much as the "what"—creating intuitive design roadmaps that help teams turn research into actionable business goals. When I’m not designing, I’m usually underwater scuba diving. Exploring reef systems and hanging out with sharks keeps me calm under pressure and always curious about the details. ## Work Experience ### Visual/Graphic Designer, Trend Research and Forecasting @ Macy's Jan 2023 – Present | New York City Metropolitan Area Executive Strategy & Leadership: Partner directly with senior leadership to translate abstract market concepts into high-stakes pitch decks and executive presentations, securing stakeholder buy-in for multi-year seasonal strategies and Private Brand initiatives. End-to-End Creative Execution: Manage the full creative lifecycle for the Trend department as the sole designer, producing all branding, motion graphics, short-form video, and digital assets to ensure a cohesive visual identity across all internal and external touchpoints. Data-Driven Visual Storytelling: Synthesize complex consumer behavior data and macro research into high-fidelity visual frameworks and product roadmaps, enabling private brand teams to convert market trends into actionable business goals. Strategic Market Research: Conducted firsthand field research in emerging markets to uncover white-space opportunities. ### Graphic Design Lead, Fashion Office @ Macy's Jan 2018 – Jan 2023 ### Product Designer @ EduSeek AI Jan 2025 – Jan 2025 ### Product Design Lead @ Youdle Jan 2024 – Jan 2025 Led iterative design cycles using user interviews, A/B testing, and Figma prototyping, boosting conversion rates by 53% through Agile UX. Redesigned mobile flow and map feature to simplify grocery discovery for parents; implemented a cohesive design system to enhance usability across touchpoints. Collaborated with engineers in weekly standups and async design reviews to ensure feasibility, resolve edge cases, and support smooth rollout. ### Product Designer @ Riipen Jan 2023 – Jan 2023 Ran usability tests and rapid iterations to refine the student project page, improving perceived ease of use by 32% through Lean UX. Collaborated with cross-functional teams and led visual design direction using Figma and FigJam. ### Integrated Designer @ Brooks Brothers Jan 2016 – Jan 2018 | Greater New York City Area Designed responsive web and mobile interfaces with a focus on accessibility and new user onboarding. Executed 360° digital and print campaigns—including UI design, motion graphics, email marketing, packaging, and editorial layouts. ### Creative Intern @ Clinton Foundation Jan 2015 – Jan 2015 Formulated and executed creative digital marketing strategies and design concepts to boost brand awareness and promote the Foundation's 11 initiatives. Crafted compelling visual assets, including logos, infographics, and social media content, simplifying complex information for diverse audiences. ### Graphic Design Intern, Office of Public Affairs @ Washington University in St. Louis Jan 2013 – Jan 2014 Designed print collaterals, such as posters, invitations, and booklets, connecting with alumni and prospective students. ## Education ### Bachelor of Fine Arts (BFA) in Communication Design, Second Major in Marketing Washington University in St. Louis ### Certification in UI/UX Design Springboard Jan 2023 – Jan 2024 ### Continuing Education Certificate Program in Augmented and Virtual Reality Fashion Institute of Technology ## Contact & Social - LinkedIn: https://www.linkedin.com/in/cynthiarhee --- Source: https://flows.cv/cynthiar JSON Resume: https://flows.cv/cynthiar/resume.json Last updated: 2026-04-07