• Conducted 2+ rounds of User research based on the problem space and 15+ people 1-to-1 interview

• Filtered out 3 main insights for MVP through analyzing quality user interview results, using affinity map to analyze, generalizing the key persona of the target user, generating user tasks

• Prototyped the low-fidelity and high-fidelity, conducting 4+ rounds of usability tests and iterating wireframing

• Conceptualized and Designed a expandable design system and a Branding package