# Cynthia Yue

> Product Designer

Location: Oakland, California, United States
Profile: https://flows.cv/cynthiayue

https://cynthiayue.cc/

## Work Experience
### Product Design Lead @ IBM
Jan 2021 – Jan 2025 | San Francisco Bay Area
Currently transforming API developer experiences with AI

### UX Designer @ IBM
Jan 2019 – Jan 2021 | Emeryville, CA
I address problems for a wide range of users for IBM’s Cloud and Cognitive Software portfolio by collaborating cross functionally during all phases of the design cycle — from hosting design thinking workshops to generate ideas, to final delivery of pixel perfect design solutions.

### Student UX Researcher - Virtual Embodiment Lab @ Cornell University
Jan 2018 – Jan 2018 | Ithaca, New York Area
Conducted statistical analyses of VR movements, survey responses and test results to help understand the potential benefits of VR for educational purposes.

Designed a research plan to measure the affects of two new user interactions
within an educational Virtual Reality environment.

Collected qualitative and quantitative data while running 30 1-hour lab sessions.

Developed personas using findings from labs, interviews and survey responses.

### UX Design Fellow @ WBUR
Jan 2018 – Jan 2018 | Greater Boston Area
Designed an online affiliate marketing platform to help raise revenue for public radio.

Provided wireframes, mockups, low-fid InVision prototypes and a hi-fid functioning prototype built using HTML & CSS.

Applied mixed research methods to identify habits and attitudes associated with radio and web consumption.

### Digital Marketing Manager @ UBM plc
Jan 2014 – Jan 2017 | San Francisco, CA
Wore multiple hats while spearheading digital advertising strategies for 35
brands spanning across the technology, manufacturing and electronics sectors.

Demonstrated excellent leadership skills while collaborating with marketing
stakeholders, engineers and designers to drive strategies forward.

Conducted A/B tests to identify optimal visual design and messaging practices.

Designed data visualizations to present findings from complex datasets in a
concise and effective manner to diverse groups of stakeholders.

### Online Media Associate (Web Production) @ QuinStreet
Jan 2012 – Jan 2014 | Foster City, CA
Delivered weekly website analyses for 3 insurance websites that collectively received over 400K monthly visitors.

Set tracking and measured results from campaigns, experiments and A/B tests.

Conducted desk research to identify industry trends and new opportunities.


## Education
### Master's in Information Science
Cornell University

### BA in Anthropology and Economics
UC Irvine

### BA in Anthropology and Economics
The University of Hong Kong

### Certificate in Visual Media Design
City College of San Francisco


## Contact & Social
- LinkedIn: https://linkedin.com/in/cynthia-yue

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Source: https://flows.cv/cynthiayue
JSON Resume: https://flows.cv/cynthiayue/resume.json
Last updated: 2026-02-23