Strategizing and executing product research and design initiatives for Salesforce’s learning ecosystem, Trailhead, to identify and explore engagement opportunities for retention.

• Managed Research Operations (ResOps) by screening a metadata pool of 650+ users to identify 72 qualified participants for qualitative studies, applying rigorous criteria of platform rank, certifications, superbadges, and recent activity.

Led end-to-end design as the sole designer for the ‘e-Invoicing’ compliance service (a regulated B2B fintech product).

• Improved efficiency by 60% for a critical error-resolution workflow on the ‘e-Invoicing platform’ by conducting 10 primary user interviews and journey mapping the legacy system to identify friction points, followed by designing a streamlined UI with improved navigation and information architecture.

• Defined 30 high-impact design recommendations for the e-Invoicing modernization product roadmap by synthesizing a heuristic analysis of 17 legacy screens, technical feasibility insights and product requirements.

• Optimized design-to-engineering hand-off by identifying and resolving 23 design system component gaps during the migration from Adobe XD to Figma, ensuring full library completeness to drive long-term design consistency and scalability.

Collaborated with C-suite, product, and engineering on growth, conversion, and retention features for The Ken, an independent digital publication with 5M+ global readers and 25,000+ paid subscribers.

• Drove a 5.6% lift in subscription conversions by redesigning the ‘Checkout Flow’, through rapid iterations, conversation rate optimization (CRO) strategies, usability improvements and A/B testing.

• Redesigned the corporate subscriptions experience: refreshed the landing page with updated branding, improved admin dashboard controls for team management, and refined the eligibility-checking flow for enterprise users.

• Designed a cross-channel activation experience for the first 4 days post-subscription, spanning web, mobile, and email, to drive app downloads, email whitelisting, profile completion, and community introductions.

• Achieved a 13% sign-up rate for the launch of the 30-Day Free Trial by designing sign-up nudges, stage-specific landing pages, and retention nudges across web and email throughout the full 30-day lifecycle.

• Supported lead generation for The Ken Learning's B2B workshop offering by designing landing pages for three seniority-tiered programs to drive direct inquiries.

Designed a 0-to-1 suite of 3 interconnected products (an IoT device catalog, mobile app, and CMS) in a startup environment.

• Led the design for the ‘IoT device catalog’, translating product vision into a launched MVP. Platform scaled to 1,700 MAU within the first 90 days of launch, validating product-market fit.

• Designed the marketing landing page that drove a 15% sign-up rate for early-access users, generating significant pre-launch momentum for the ‘IoT device catalog’.

• Designed the ‘Content Management System (CMS)’ for the IoT catalog, enabling stakeholders to manage the 800+ IoT device profiles without engineering support.