# Cyril Stephen > Led Product Design for a FinTech product used by 100+ enterprises globally | B2B SaaS | AI-Enabled Product Builder Location: San Francisco Bay Area, United States Profile: https://flows.cv/cyrilstephen Product designer with a specialization in turning complex, data-heavy workflows into scalable, user-centered systems. I combine research, AI-assisted prototyping, and stakeholder management skills to deliver impact in cross-functional product teams. I grew up across countries and cultures, and I speak four languages. That perspective shapes how I design for diverse, global user bases. At Axway, I was the sole designer on an e-invoicing compliance platform, redesigning a core workflow that cut invoice resolution time by 67%. At Chariot/The Ken, I shipped growth and retention work across subscription checkout (5.6% conversion lift), corporate subscriptions (0-to-1), and free trial flows (30-day lifecycle, cross-channel retention nudges). At IDS, I designed an IoT device catalog and CMS from scratch, plus a WCAG-compliant design system powering both. What I bring: the ability to take ambiguity and turn it into clarity, untangling complex, high-stakes systems and making them usable without breaking compliance, through deep user research, regulatory context, and rapid prototyping with AI and code. Domains: Fintech, Compliance/RegTech, Media/Publishing, Internet of Things (IoT) Tools: Claude Code, Cursor, n8n, DScout, UserTesting ## Work Experience ### Product Designer @ Salesforce Jan 2025 – Present | Indianapolis, IN Strategizing and executing product research and design initiatives for Salesforce’s learning ecosystem, Trailhead, to identify and explore engagement opportunities for retention. - Managed Research Operations (ResOps) by screening a metadata pool of 650+ users to identify 72 qualified participants for qualitative studies, applying rigorous criteria of platform rank, certifications, superbadges, and recent activity. ### UI/UX Design Intern @ Axway Jan 2025 – Jan 2025 Led end-to-end design as the sole designer for the ‘e-Invoicing’ compliance service (a regulated B2B fintech product). - Improved efficiency by 60% for a critical error-resolution workflow on the ‘e-Invoicing platform’ by conducting 10 primary user interviews and journey mapping the legacy system to identify friction points, followed by designing a streamlined UI with improved navigation and information architecture. - Defined 30 high-impact design recommendations for the e-Invoicing modernization product roadmap by synthesizing a heuristic analysis of 17 legacy screens, technical feasibility insights and product requirements. - Optimized design-to-engineering hand-off by identifying and resolving 23 design system component gaps during the migration from Adobe XD to Figma, ensuring full library completeness to drive long-term design consistency and scalability. ### Product Designer @ Chariot Jan 2024 – Jan 2024 Collaborated with C-suite, product, and engineering on growth, conversion, and retention features for The Ken, an independent digital publication with 5M+ global readers and 25,000+ paid subscribers. - Drove a 5.6% lift in subscription conversions by redesigning the ‘Checkout Flow’, through rapid iterations, conversation rate optimization (CRO) strategies, usability improvements and A/B testing. - Redesigned the corporate subscriptions experience: refreshed the landing page with updated branding, improved admin dashboard controls for team management, and refined the eligibility-checking flow for enterprise users. - Designed a cross-channel activation experience for the first 4 days post-subscription, spanning web, mobile, and email, to drive app downloads, email whitelisting, profile completion, and community introductions. - Achieved a 13% sign-up rate for the launch of the 30-Day Free Trial by designing sign-up nudges, stage-specific landing pages, and retention nudges across web and email throughout the full 30-day lifecycle. - Supported lead generation for The Ken Learning's B2B workshop offering by designing landing pages for three seniority-tiered programs to drive direct inquiries. ### Product Designer @ Intentionally Designed Solutions Jan 2023 – Jan 2023 Designed a 0-to-1 suite of 3 interconnected products (an IoT device catalog, mobile app, and CMS) in a startup environment. - Led the design for the ‘IoT device catalog’, translating product vision into a launched MVP. Platform scaled to 1,700 MAU within the first 90 days of launch, validating product-market fit. - Designed the marketing landing page that drove a 15% sign-up rate for early-access users, generating significant pre-launch momentum for the ‘IoT device catalog’. - Designed the ‘Content Management System (CMS)’ for the IoT catalog, enabling stakeholders to manage the 800+ IoT device profiles without engineering support. ## Education ### Master's in Human Computer Interaction Indiana University Indianapolis ### Bachelor of Science - BS in Sound Engineering CMR University ## Contact & Social - LinkedIn: https://linkedin.com/in/cyril-stephen --- Source: https://flows.cv/cyrilstephen JSON Resume: https://flows.cv/cyrilstephen/resume.json Last updated: 2026-04-13