• Conceptualized, designed, and launched cross-platform self-service product from zero to one within aggressive 3-month timeline, owning full product strategy and closely partnering with CTO and engineering to drive 2x profit growth through self-serve customer acquisition.

• Led design team strategy and operations, achieving 100% retention and 5x faster design delivery through refined workflows, bi-weekly design syncs, and personalized growth opportunities—including initiatives like redesigning the icon library—that enhanced product quality and streamlined development processes.

• Led company-wide Sketch to Figma migration, rebuilding hundreds of components in 1 month without interrupting task delivery. Resolved long-standing misalignments between design and engineering systems and fully documented use cases, behaviors, limitations, and accessibility standards for each component, enabling 2x faster development speed and 50% fewer QA cycles.

• Collaborated with CTO, Product, and Engineering leadership to define requirements, design strategy, and timelines for 80+ product initiatives.

• Delivered end-to-end product design for 60+ major features across 30 product areas. Designed comprehensive systems that helped scale the product from <$10M to $50M+ in annual revenue and achieve 5x user growth, including business/employee/client onboarding, agent-based messaging systems, ticket-based support systems, messaging & call auditing, global search, and integrations with Zapier, Salesforce, Outlook, Google Calendar and more.

• Led a comprehensive Android application redesign and built design system from scratch. Achieved 80% faster design & development times, eliminated years of technical debt, and resolved 100+ critical accessibility concerns through close engineering partnership.

• Orchestrated & delivered the design execution of product-wide accessibility transformation to achieve full WCAG compliance, partnering across product, engineering and solutions teams to secure multi-million dollar contracts with two of the world's largest banking institutions.

• Built automation tools for white-label app store publication that transformed customer branding from a day-long multi-team process to a one-hour task, enabling 5x user growth without expanding design, support, or solutions team headcount.

• Partnered with product team leadership to design and launch a zero-to-one product that achieved product-market fit in new category.

• Led end-to-end product design of B2B marketplace mobile apps (iOS/Android) connecting 100,000+ restaurants and suppliers, establishing the foundational UX that scaled to facilitate over 2 billion in annual transactions. Redesigned core experiences including both supplier and restaurant onboarding, delivery route planning, ordering interfaces, payment processing, inventory management, and more.

• Executed a full redesign of company marketing website and blog, driving a 30% increase in web traffic and a 60% increase in lead generation through enhanced product messaging, information architecture, and conversion optimizations.

• Translated client goals into high fidelity prototypes, created branding and visual identities, and provided production-ready design specs for developers.