At TRAFFIK, I lead the design of responsive web and mobile experiences for clients like Edwards Lifesciences, JenaValve, and USC. I craft intuitive interfaces, shape brand identity, and guide end-to-end UX strategy across healthcare, e-commerce, and education sectors.

Key contributions:

• Launched a cardiac health website supporting patient education and a values-driven commerce platform with geo-located discovery features.

• Lead full-stack design efforts — from research, IA, and journey mapping to scalable Figma-based systems and visual execution.

• Conduct competitive audits, surveys, user interviews, and qualitative research to translate insights into actionable design.

• Collaborate cross-functionally to ship accessible, high-performance interfaces aligned with business goals.

Major Responsibilities:

Digital User Interfaces & Websites Development; I design, develop, and manage digital user interfaces/websites. Furthermore, I administer and maintain compatibility/usability across browsers or devices by establishing layouts, interfaces, and functionality of all elements in the product.

Additionally, I plan and conduct a strategic analysis of the product aligned with web and accessibility standards.

I enable successful product development and launch in compliance with clients' needs, focusing on improving the end-user experience. I deliver exceptional assistance to users in achieving goals with minimal effort by providing strategic guidance and designing optimal Informational Architecture. I analyze qualitative/quantitative data and transform them by making sense of them and creating actionable design criteria.

Key Deliverables:

• Designed MVP of NFT e-store and marketplace; achieved two awards from Adobe.

• Determined and reported business problems to stakeholders.

• Conducted deep qualitative and quantitative research such as Competitive

Analysis, Focus groups, Surveys, Creating Briefing documents, User Research, and

Personas.