• Grew user base 11x to 110K member farms for agTech platform specializing eCommerce, Fintech, Insurance, Crop Marketing, and Community Engagement

• Built high-impact design function (14 designers across four teams), enabling 3x user engagement growth and 2x digital revenue increase.

• Championed and institutionalized qualitative research, improving outcomes, user-friendliness, and reducing redesign and production costs.

• Developed and operationalized a unified design system, reducing design/development cycle times by 40%.

• Led design and research for Zūm's transportation SaaS platform, directly contributing to a 50% YoY increase in customer satisfaction scores.

• Introduced streamlined LiveOps dashboard experiences, cutting issue resolution time by 50% and improving driver on-time performance by 30%.

• Championed design excellence and built scalable UX frameworks to support 3x company growth.

• Helped grow franchise dealer network by 23%.

• Helped maintain 26% average revenue growth YoY.

• Led brand and platform-wide redesign during high-growth period.

• Built high-impact design function (12 designers across three teams).

• Lead Designer on the greenfield ‘Sell Your Car' initiative.

• Championed and institutionalized qualitative research, improving outcomes, user-friendliness, and reducing redesign costs.

• Led UX during major growth, helping Manilla surpass 1 million users by mid-2013.

• Contributed to $5.1M revenue and 26% workforce growth; supported delivery of 2M+ digital bills.

• Helped earn industry recognition for product design and UX excellence.