# Damir Zekhtser

> Sr. Director of Product Design/UED Expert in Innovation

Location: San Bruno, California, United States
Profile: https://flows.cv/damirzekhtser

I’m a solutions-oriented, hands-on creative leader with deep product design experience delivering data-driven B2C and B2B interactive, omnichannel platforms and mobile application user experiences.

Curious, empathetic, rigorous, and experimental, I take a holistic approach to problem-solving within collaborative teams—leveraging accelerated methodologies like rapid prototyping and iterative testing, while never discounting a designer’s intuition. Through listening and insight mining, I help uncover what works, identify what doesn’t, and drive products and teams to new heights.

As a product design leader, I champion creative excellence at every touchpoint. I advocate for Design Thinking, data-informed decision-making, and visual craft, while embedding best practices across the organization.

I’m also a persuasive and nurturing mentor of cross-functional, multidisciplinary teams. Over the years, I’ve developed a seasoned hiring philosophy that attracts and retains top-tier talent, fosters team growth, and builds a resilient design culture.

Skills:
• Creative Leadership & Product Strategy
• Expert at UX/UI
• User-Centered Data-Driven Design
• Expert Qual/Quan Testing Methodologies (IDIs, Moderated & Unmoderated Usability, A/B)
• Rapid Prototyping
• e-Commerce, Health, Productivity, Financial Services, Automotive, Transportation, Agriculture
• Figma, Adobe

## Work Experience
### Head of Product Design @ Farmer's Business Network, Inc.
Jan 2020 – Present | San Carlos, California, United States
• Grew user base 11x to 110K member farms for agTech platform specializing eCommerce, Fintech, Insurance, Crop Marketing, and Community Engagement 
• Built high-impact design function (14 designers across four teams), enabling 3x user engagement growth and 2x digital revenue increase.
 • Championed and institutionalized qualitative research, improving outcomes, user-friendliness, and reducing redesign and production costs.
• Developed and operationalized a unified design system, reducing design/development cycle times by 40%.

### Director Of Product Design @ ZUM
Jan 2018 – Jan 2020
• Led design and research for Zūm's transportation SaaS platform, directly contributing to a 50% YoY increase in customer satisfaction scores.
• Introduced streamlined LiveOps dashboard experiences, cutting issue resolution time by 50% and improving driver on-time performance by 30%.
• Championed design excellence and built scalable UX frameworks to support 3x company growth.

### Head of User Experience @ TrueCar, Inc.
Jan 2016 – Jan 2018
• Helped grow franchise dealer network by 23%.
• Helped maintain 26% average revenue growth YoY.
• Led brand and platform-wide redesign during high-growth period.
• Built high-impact design function (12 designers across three teams).
• Lead Designer on the greenfield ‘Sell Your Car' initiative.
• Championed and institutionalized qualitative research, improving outcomes, user-friendliness, and reducing redesign costs.

### UX Director, Senior Designer @ TrueCar, Inc.
Jan 2014 – Jan 2016

### Dir. of UX Design @ Manilla.com
Jan 2012 – Jan 2014
• Led UX during major growth, helping Manilla surpass 1 million users by mid-2013.
• Contributed to $5.1M revenue and 26% workforce growth; supported delivery of 2M+ digital bills.
• Helped earn industry recognition for product design and UX excellence.

### Director UX and Research @ Keas
Jan 2008 – Jan 2011
• Led cross-functional team in developing healthcare provider guidance tool and patient portal.
• Reimagined Keas as a B2B health product with social/gaming mechanics for employer HR products (used by Keas, Pfizer, Safeway, Salesforce).

### Design Director, Senior Designer @ Netflix Corporation
Jan 2005 – Jan 2008
• Contributed to a subscriber base growth of over 2x, reaching 9.4 million at Netflix.
• Led a team of 8 designers across five product areas.
• Served as the lead designer for key features, including customer support, subscription/billing, queue management, previews, search/browsing, and the Netflix Box (later Roku).
• Led innovative projects like Netflix Social, Watch Instantly, and iTV

### Creative Director and V.P. of Creative Services @ Viewpoint Corporation
Jan 2000 – Jan 2003
• Grew product design, 3D modeling & animation, and web development org from 5 to 39 team members, building cutting-edge rich-media marketing presentations.
• Fortune 500 clients included Nike, Sony, Toyota, Ford, Samsung, HP, and Embraer.


## Education
### Bachelor in Graphic Design
California College of the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/damirzekhtser

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Source: https://flows.cv/damirzekhtser
JSON Resume: https://flows.cv/damirzekhtser/resume.json
Last updated: 2026-04-05